Marketing Tips and Tricks

10 Types of Coupons Your eCommerce Store Should Offer

by | February 26, 2022 | Marketing Tips and Tricks | 0 Comments

Does your online store offer coupons? If not, it’s time to start. 88% of shoppers used coupons in 2020, so offering them can help you give customers what they expect, match or beat competitors’ deals, pull more visitors into your store, and make more sales. Here are...
Read More

Yes, B2B Websites Can Use Personalization Too [Here’s How]

by | February 25, 2022 | Marketing Tips and Tricks | 0 Comments

You know how hyped the concept of website personalization is. You’ve seen the trend pieces and the lucrative statistics (80% of customers are more likely to purchase! 93% of websites see a lift in conversions!). But that’s for B2C (business to consumer) businesses,...
Read More

Why Freelancers Need Email Marketing & How to Get Started

by | December 10, 2021 | Marketing Tips and Tricks | 0 Comments

Did you know email marketing has the highest ROI of any other digital marketing strategy? Some reports show an email marketing ROI of $42 for every $1 spent—a 4,200% ROI. Not bad.It makes sense why email marketing garners such stunning results. With email marketing,...
Read More
9 Essential Tools Every Freelancer Needs

9 Essential Tools Every Freelancer Needs

Freelancing is the new wave of employment. It can offer workers more money and more freedom. And the optimism for freelancing continues to grow. So much so that AND.CO reports that 45% of the freelancers said they feel more secure in their employment.If you’re looking...

What the Past 12 Months Have Taught Us About Crisis Communication

What the Past 12 Months Have Taught Us About Crisis Communication

If there’s ever been a time to think about how your business can communicate better during a crisis, this seems to be it. Between COVID-19, lethal fires out West and deadly ice in Texas, ransomware attacks, and shortages of random but important items from chicken...

Building a Website Sales Funnel That Converts [Your How-To Guide]

Building a Website Sales Funnel That Converts [Your How-To Guide]

“Sales funnel” is a simple way to describe how customers move from getting to know you to buying from you. There are different stages in the sales funnel, and your website needs to address all of them to guide customers through and make more sales. The sales funnel is...

What Is Customer Lifecycle Management (CLM)?

What Is Customer Lifecycle Management (CLM)?

Your products are awesome. Your website looks great and persuasively presents all their best strengths to the world. You can check those two crucial items off your eCommerce checklist.But as important as that all is, it only takes you so far.Running an eCommerce...

How to Get Customer Reviews (and What to Do with Negative Ones)

How to Get Customer Reviews (and What to Do with Negative Ones)

We’ve all heard about “word of mouth” advertising being far superior to traditional advertising. And studies back it up. Think of it like this. We’re always asking trusted friends for advice when it comes to buying things, especially if it’s something you’ve never...