Ken

15 Surprising Ways to Personalize Your Online Store

You’ve worked hard to understand who your audience is and what they care about. You did your best to design your eCommerce site with their needs and preferences top of mind. But for all your good intentions, you’ve hit up against an inevitable complication. Your...

How to make website updates during an emergency

You may know that many Virtue Media team members are located in Texas. And we’re experiencing a 100-year winter storm that has many people without power. So it got me thinking. As a small business owner, how do you update your website (and keep your customers...

How To Find Prospects For Guest Blogging: 5 Techniques That’ll Be Super Helpful

By Matt DiggityIf you’re running a business, guest blogging should be part of your marketing strategy. With guest posting, you get to promote your brand and reap other benefits that will help your company succeed.Guest posting, however, is not just about writing...
7 Blogging Best Practices to Follow

7 Blogging Best Practices to Follow

Blogging is more than just writing a few words and posting them to your website.  In practice, blogging centers around capturing the attention of your visitors through storytelling. Your stories may highlight the latest industry trends or your upcoming product...

How List Your Products on Google Shopping for Free

How List Your Products on Google Shopping for Free

eCommerce is now the first choice for many shoppers—and a lifeline for many small businesses. But with more merchants selling online, it’s harder to stand out in search results.  How can you show customers your products when you don’t have a giant ad budget? Google is...

7 Smart Ways Bloggers Can Use Audio and Video Content

7 Smart Ways Bloggers Can Use Audio and Video Content

The purpose of your blog is to capture more relevant traffic from your target audience. While writing high-quality content is a surefire way to engage your audience, video and audio blogging are also trending upwards. Video marketing is yielding such favorable results...

5 Easy Ways Small Local Businesses Can Drive More Website Traffic

5 Easy Ways Small Local Businesses Can Drive More Website Traffic

Managing a website for your small or local business is one of the best things you can do for your business. Not only is it affordable and easy to build a website, but it’s also one of the best ways to acquire customers. Stats show that most Americans prefer to shop...

Why Every Small Business Needs SEO (Yes, Even Yours)

Why Every Small Business Needs SEO (Yes, Even Yours)

Small businesses are spending a lot more of their marketing resources on social media than on SEO, according to a recent survey of 500 U.S. small-business owners. Thirty-seven percent say social media is their most successful way to reach customers, while only 5% say...

Legal Requirements for Small Businesses

Legal Requirements for Small Businesses

Are you ready to set up your online store or small business website? Make sure you’re clear on the laws you’ll need to follow. We’ve written before about the permits or licenses your business may need to operate online. In this post, we focus on website-specific legal...