Marketing Tips and Tricks

What the Past 12 Months Have Taught Us About Crisis Communication

If there’s ever been a time to think about how your business can communicate better during a crisis, this seems to be it. Between COVID-19, lethal fires out West and deadly ice in Texas, ransomware attacks, and shortages of random but important items from chicken...

Building a Website Sales Funnel That Converts [Your How-To Guide]

“Sales funnel” is a simple way to describe how customers move from getting to know you to buying from you. There are different stages in the sales funnel, and your website needs to address all of them to guide customers through and make more sales. The sales funnel is...

What Is Customer Lifecycle Management (CLM)?

Your products are awesome. Your website looks great and persuasively presents all their best strengths to the world. You can check those two crucial items off your eCommerce checklist.But as important as that all is, it only takes you so far.Running an eCommerce...
7 Best WooCommerce Themes for Selling Digital Products

7 Best WooCommerce Themes for Selling Digital Products

Selling digital products is a new opportunity to grow your business. You don’t have to worry about excess inventory, packaging costs, or expensive shipping fees. Digital products range from ebooks to music files to online courses. An impressive website with an...

How to Increase Website Traffic Through Instagram [3 Smart Hacks]

How to Increase Website Traffic Through Instagram [3 Smart Hacks]

A surefire way to connect with your target audience is to engage with them where they spend most of their time.For many demographics, that’s Instagram.Here’s the best news. Instagram is wildly popular—not only for the average person and creators, but for businesses...

What Is A/B Testing? [Beginner’s Guide]

What Is A/B Testing? [Beginner’s Guide]

This article is part of Virtue Media’s Web Pros Series. In this series, we feature articles from our team of experts here at Virtue Media. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most out...

GDPR is Here: 6 Best Practices You Need to Know

GDPR is Here: 6 Best Practices You Need to Know

You’ve spent years reading up on marketing strategies and doing everything you thought counted as a best practice. Then GDPR legislation passed.Now you’re worried about whether all those strategies that used to come highly recommended could now get you in legal hot...

SEO for Images: Your Ultimate Guide and Best Practices

SEO for Images: Your Ultimate Guide and Best Practices

SEO (search engine optimization) involves a lot of different parts. For busy business owners that know SEO is important (you’ve sure heard it enough times), it can be tempting to skip some of the smaller steps involved in on-site SEO.But every little thing you can do...