Let’s say you’re a prospect thinking about hiring a life coach. You find one you like in...
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Why Freelancers Need Email Marketing & How to Get Started
Did you know email marketing has the highest ROI of any other digital marketing strategy? Some...
What is Email Segmentation & How Does It Work?
Every marketing dollar has to stretch as far as it can when you run a small business or work as a...
How to Start Your Own Web Development Business Now
If you’re a web developer or a coding camp student and you’re thinking about being your own boss, you’re in good company. The number of freelancers in the U.S. hit more than 56 million in 2020, per the Freelancers Union—and the number keeps rising every year as more...
How to Chart Customer Journeys for Your Website
No matter what you sell or who you sell it to, your website should support your customer journey—the path customers take to get from not knowing about your business to being a loyal customer. If your site doesn’t do this, or if it creates obstacles, you’re missing...
How to Build a Consulting Website in WordPress
If you have a specialized skill, then offering consulting services is an excellent way to make big bucks. Companies—especially startups—often hire talented individuals on a contract basis to help inform on the most effective business processes, how to use specific...
Want Social Media Tips? Follow These 10 Twitter Accounts
Scrolling on social media can feel like an endless ocean of nothingness. Is it entertainment? Sure. If you’re looking for nothing, you’ll probably find it. But what if you’re on social media to improve your business? Maybe you’re cruising social media about social...
5 Awesome eCommerce Product Pages to Inspire Your Own
Product pages aren’t just any ol’ page you put on your website. You can’t expect shoppers to buy your products with a simple description and a blurry image.The goal of a product page is to wow your shoppers. You want to provide them with an illustrative description of...
7 Reasons Why Every eCommerce Site Needs a Blog, Even Yours
Someone has to tell you. Even if your social game is strong and your website’s sales funnel is working well, your eCommerce store really does need a blog. Why do we say this, when we know you already have so much to do as an online business owner? Because...