Ken

How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions)

Retailers know that winter holiday gift shopping is what keeps the industry going, and until this year, holiday sales figures were on a roll, steadily climbing year after year.  Now, though, many consumers say they’re not sure if they’ll spend as much in 2020 as in...

Email Marketing for eCommerce: Your Guide to Getting Started

Did you know that email marketing has the highest return on investment (ROI) out of any other digital marketing tactic? It’s true. The median ROI for email marketing is 122%. That’s four times higher than all other digital marketing channels. The high likelihood of...

The Latest Blogging Trend: Video And Audio Content

It’s hard to argue the value of high-quality, written blog content. Text blog content engages readers, helps establish you as an industry leader, and boosts your website in the search results. However, the written word is not an island in the blogging world. Recent...
7 Best WordPress Survey Plugins

7 Best WordPress Survey Plugins

There’s nothing better than user feedback to improve your business and website. Often, when you’re building your website you’re just making guesses about what your visitors want to see. If you have a deep understanding of your market and customers, then you might be...

7 Blogging Best Practices to Follow

7 Blogging Best Practices to Follow

Blogging is more than just writing a few words and posting them to your website.  In practice, blogging centers around capturing the attention of your visitors through storytelling. Your stories may highlight the latest industry trends or your upcoming product...

How List Your Products on Google Shopping for Free

How List Your Products on Google Shopping for Free

eCommerce is now the first choice for many shoppers—and a lifeline for many small businesses. But with more merchants selling online, it’s harder to stand out in search results.  How can you show customers your products when you don’t have a giant ad budget? Google is...

7 Smart Ways Bloggers Can Use Audio and Video Content

7 Smart Ways Bloggers Can Use Audio and Video Content

The purpose of your blog is to capture more relevant traffic from your target audience. While writing high-quality content is a surefire way to engage your audience, video and audio blogging are also trending upwards. Video marketing is yielding such favorable results...

5 Easy Ways Small Local Businesses Can Drive More Website Traffic

5 Easy Ways Small Local Businesses Can Drive More Website Traffic

Managing a website for your small or local business is one of the best things you can do for your business. Not only is it affordable and easy to build a website, but it’s also one of the best ways to acquire customers. Stats show that most Americans prefer to shop...

Why Every Small Business Needs SEO (Yes, Even Yours)

Why Every Small Business Needs SEO (Yes, Even Yours)

Small businesses are spending a lot more of their marketing resources on social media than on SEO, according to a recent survey of 500 U.S. small-business owners. Thirty-seven percent say social media is their most successful way to reach customers, while only 5% say...