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10 Types of Coupons Your eCommerce Store Should Offer

Does your online store offer coupons? If not, it’s time to start. 88% of shoppers used coupons in 2020, so offering them can help you give customers what they expect, match or beat competitors’ deals, pull more visitors into your store, and make more sales. Here are...

How to Create Your Freelance Brand [5-Step Guide]

Ready to start freelancing or step up your freelance game? Build your brand! Branding matters because it helps you stand out from the competition. It also matters because people feel more comfortable hiring freelancers who show they understand their customers’...

Yes, B2B Websites Can Use Personalization Too [Here’s How]

You know how hyped the concept of website personalization is. You’ve seen the trend pieces and the lucrative statistics (80% of customers are more likely to purchase! 93% of websites see a lift in conversions!). But that’s for B2C (business to consumer) businesses,...
How to Start Your Own Web Development Business Now

How to Start Your Own Web Development Business Now

If you’re a web developer or a coding camp student and you’re thinking about being your own boss, you’re in good company. The number of freelancers in the U.S. hit more than 56 million in 2020, per the Freelancers Union—and the number keeps rising every year as more...

How to Chart Customer Journeys for Your Website

How to Chart Customer Journeys for Your Website

No matter what you sell or who you sell it to, your website should support your customer journey—the path customers take to get from not knowing about your business to being a loyal customer. If your site doesn’t do this, or if it creates obstacles, you’re missing...

How to Build a Consulting Website in WordPress

How to Build a Consulting Website in WordPress

If you have a specialized skill, then offering consulting services is an excellent way to make big bucks. Companies—especially startups—often hire talented individuals on a contract basis to help inform on the most effective business processes, how to use specific...

Want Social Media Tips? Follow These 10 Twitter Accounts

Want Social Media Tips? Follow These 10 Twitter Accounts

Scrolling on social media can feel like an endless ocean of nothingness. Is it entertainment? Sure. If you’re looking for nothing, you’ll probably find it. But what if you’re on social media to improve your business? Maybe you’re cruising social media about social...

5 Awesome eCommerce Product Pages to Inspire Your Own

5 Awesome eCommerce Product Pages to Inspire Your Own

Product pages aren’t just any ol’ page you put on your website. You can’t expect shoppers to buy your products with a simple description and a blurry image.The goal of a product page is to wow your shoppers. You want to provide them with an illustrative description of...

7 Reasons Why Every eCommerce Site Needs a Blog, Even Yours

7 Reasons Why Every eCommerce Site Needs a Blog, Even Yours

Someone has to tell you. Even if your social game is strong and your website’s sales funnel is working well, your eCommerce store really does need a blog. Why do we say this, when we know you already have so much to do as an online business owner? Because...