Ken

Why Freelancers Need Email Marketing & How to Get Started

Did you know email marketing has the highest ROI of any other digital marketing strategy? Some reports show an email marketing ROI of $42 for every $1 spent—a 4,200% ROI. Not bad.It makes sense why email marketing garners such stunning results. With email marketing,...

What is Email Segmentation & How Does It Work?

Every marketing dollar has to stretch as far as it can when you run a small business or work as a freelancer—and that means email is your best bet, as long as you do it right. Why email in a world of text messages, push notifications and social posts? There are lots...

How to Start Your Own Web Development Business Now

If you’re a web developer or a coding camp student and you’re thinking about being your own boss, you’re in good company. The number of freelancers in the U.S. hit more than 56 million in 2020, per the Freelancers Union—and the number keeps rising every year as more...
5 Awesome eCommerce Product Pages to Inspire Your Own

5 Awesome eCommerce Product Pages to Inspire Your Own

Product pages aren’t just any ol’ page you put on your website. You can’t expect shoppers to buy your products with a simple description and a blurry image.The goal of a product page is to wow your shoppers. You want to provide them with an illustrative description of...

7 Reasons Why Every eCommerce Site Needs a Blog, Even Yours

7 Reasons Why Every eCommerce Site Needs a Blog, Even Yours

Someone has to tell you. Even if your social game is strong and your website’s sales funnel is working well, your eCommerce store really does need a blog. Why do we say this, when we know you already have so much to do as an online business owner? Because...

How to Build a Subscription Service Website

How to Build a Subscription Service Website

Dollar Shave Club. Universal Yums. Ipsy. You probably instantly recognize the three brands listed above as three of the hundreds of successful e-commerce subscription services on the market.Subscriptions are a solid business model and growing in popularity. In fact,...

How To Build a Loyal Blog Following in 5 Smart Steps

How To Build a Loyal Blog Following in 5 Smart Steps

Loyalty. It’s what every brand craves from their blog readers.But loyalty isn’t something you can buy at your local convenience store. Instead, loyalty is earned by consistently showing your readers that they matter. Whether that’s answering readers’ questions every...

8 Twitter Accounts Every Web Designer Needs To Follow

8 Twitter Accounts Every Web Designer Needs To Follow

Educational content is a thriving business in today’s economy. People are willing to pay big bucks for other professionals’ insights, advice, and training. Similarly, social media continues to grow in popularity. We are seeing more and more influencers grow followings...

The Beginner’s Guide to TikTok for Local Business

The Beginner’s Guide to TikTok for Local Business

I have one word to convince you to start a TikTok account for your local business. Actually, it’s a hashtag, but technically hashtags count as one word. Ready?#TikTokMadeMeBuyItIf you look closely at the image above, you’ll see that the hashtag #TikTokMadeMeBuyIt...