Ken

7 Best WordPress Countdown Plugins

Online stores must engage their customers daily. One of the primary goals is to get reluctant shoppers to the checkout cart.  You can encourage more purchases by building anticipation for new products and creating a sense of urgency with limited-time promotional...

8 Advanced SEO Tips for Local Business Websites

Whether it’s a pet store, a dentist’s office, or a pizzeria, if you run a local business, chances are one of the main ways people look for what you’re selling is via Google. Getting found on Google (and its less popular counterparts, Bing and Yahoo) is a big and...

How to Grow Your Online Business With Webinars

This was the unofficial year of the webinar, as nearly every business event moved to the virtual realm. Now marketing and PR experts say online events are here to stay through next year and beyond.  It makes sense. Webinars can help you reach new customers and upsell...
Getting Paid As An Independent Web Developer

Getting Paid As An Independent Web Developer

Working as an independent web developer comes with some awesome perks—a boundaryless career, no micromanaging bosses, better work–life balance, and ample room to facilitate the growth of your career at your own pace. However, late payments, no payments, and...

How to Take Product Photos for Your Online Store [6 Expert Tips]

How to Take Product Photos for Your Online Store [6 Expert Tips]

The future of eCommerce is here. Online stores around the world are taking on the challenge to create a first-class experience for their shoppers.  Because consumers can’t physically touch the products, your photos should take center stage in offering a similar or...

XaaS: 9 Things Your Online Business Can Outsource This Year

XaaS: 9 Things Your Online Business Can Outsource This Year

Running a small business can make you feel like you’re doing everything, all the time—because let’s face it, you probably are.  That busyness can be exciting at first. But running on adrenaline and checklists for months on end can cause you to burn out and make...

How to Create a Content Strategy for Your Blog [10-Step Guide]

How to Create a Content Strategy for Your Blog [10-Step Guide]

One of the first things every new blogger learns is that, wow, is blogging a lot of work. Creating original content that packs valuable enough information to earn you readers is no small feat. And doing it repeatedly, on a consistent schedule, is hard.  If you’re...

6 Best WooCommerce Shipping Plugins

6 Best WooCommerce Shipping Plugins

Shipping is a crucial part of your eCommerce business. After making a sale, your customers expect their purchase to arrive on time and in the best condition. Shipping involves several moving parts, from calculating rates to printing labels to offering tracking...

How to Use Color Psychology in Website Design

How to Use Color Psychology in Website Design

Color plays an integral role in how visitors understand your website. No matter what you sell, your brand must use the right combination of colors to effectively communicate its story. Color psychology helps your team portray specific emotions to your audience. It...