Ken

How To Build a Loyal Blog Following in 5 Smart Steps

Loyalty. It’s what every brand craves from their blog readers.But loyalty isn’t something you can buy at your local convenience store. Instead, loyalty is earned by consistently showing your readers that they matter. Whether that’s answering readers’ questions every...

8 Twitter Accounts Every Web Designer Needs To Follow

Educational content is a thriving business in today’s economy. People are willing to pay big bucks for other professionals’ insights, advice, and training. Similarly, social media continues to grow in popularity. We are seeing more and more influencers grow followings...

The Beginner’s Guide to TikTok for Local Business

I have one word to convince you to start a TikTok account for your local business. Actually, it’s a hashtag, but technically hashtags count as one word. Ready?#TikTokMadeMeBuyItIf you look closely at the image above, you’ll see that the hashtag #TikTokMadeMeBuyIt...
What the Past 12 Months Have Taught Us About Crisis Communication

What the Past 12 Months Have Taught Us About Crisis Communication

If there’s ever been a time to think about how your business can communicate better during a crisis, this seems to be it. Between COVID-19, lethal fires out West and deadly ice in Texas, ransomware attacks, and shortages of random but important items from chicken...

Here’s How to Start Your Web Design Business Now

Here’s How to Start Your Web Design Business Now

Maybe you’ve been building websites for fun, and you’re darn good at it. Perhaps you’re the developer your colleagues always ask for design suggestions. Or maybe you’ve just visited too many websites with janky layouts, fonts and UX—and you know for a fact you can...

Building a Website Sales Funnel That Converts [Your How-To Guide]

Building a Website Sales Funnel That Converts [Your How-To Guide]

“Sales funnel” is a simple way to describe how customers move from getting to know you to buying from you. There are different stages in the sales funnel, and your website needs to address all of them to guide customers through and make more sales. The sales funnel is...

How to Create Foolproof Freelance Proposals

How to Create Foolproof Freelance Proposals

Even before the COVID-19 pandemic, handfuls of workers left their 9-5 jobs to start freelance businesses.As of 2019, 7 million Americans worked in the freelance economy. Reports show these freelancers were earning more per hour than 70% of the workers in the U.S....

What Is Customer Lifecycle Management (CLM)?

What Is Customer Lifecycle Management (CLM)?

Your products are awesome. Your website looks great and persuasively presents all their best strengths to the world. You can check those two crucial items off your eCommerce checklist.But as important as that all is, it only takes you so far.Running an eCommerce...