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10 Types of Coupons Your eCommerce Store Should Offer

Does your online store offer coupons? If not, it’s time to start. 88% of shoppers used coupons in 2020, so offering them can help you give customers what they expect, match or beat competitors’ deals, pull more visitors into your store, and make more sales. Here are...

How to Chart Customer Journeys for Your Website

No matter what you sell or who you sell it to, your website should support your customer journey—the path customers take to get from not knowing about your business to being a loyal customer. If your site doesn’t do this, or if it creates obstacles, you’re missing...

7 Reasons Why Every eCommerce Site Needs a Blog, Even Yours

Someone has to tell you. Even if your social game is strong and your website’s sales funnel is working well, your eCommerce store really does need a blog. Why do we say this, when we know you already have so much to do as an online business owner? Because...

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