by Ken | Feb 26, 2022 | Marketing Tips and Tricks
Does your online store offer coupons? If not, it’s time to start. 88% of shoppers used coupons in 2020, so offering them can help you give customers what they expect, match or beat competitors’ deals, pull more visitors into your store, and make more sales. Here are...
by Ken | Feb 25, 2022 | Startup & Small Business
Ready to start freelancing or step up your freelance game? Build your brand! Branding matters because it helps you stand out from the competition. It also matters because people feel more comfortable hiring freelancers who show they understand their customers’...
by Ken | Feb 25, 2022 | Marketing Tips and Tricks
You know how hyped the concept of website personalization is. You’ve seen the trend pieces and the lucrative statistics (80% of customers are more likely to purchase! 93% of websites see a lift in conversions!). But that’s for B2C (business to consumer) businesses,...
by Ken | Feb 24, 2022 | Startup & Small Business
Let’s say you’re a prospect thinking about hiring a life coach. You find one you like in particular. They gave a speech at a local community center: they blew you away with their knowledge, their style, and their presentation.Then you go home, bring up their website,...
by Ken | Dec 10, 2021 | Marketing Tips and Tricks
Did you know email marketing has the highest ROI of any other digital marketing strategy? Some reports show an email marketing ROI of $42 for every $1 spent—a 4,200% ROI. Not bad.It makes sense why email marketing garners such stunning results. With email marketing,...
by Ken | Dec 10, 2021 | Marketing Tips and Tricks
Every marketing dollar has to stretch as far as it can when you run a small business or work as a freelancer—and that means email is your best bet, as long as you do it right. Why email in a world of text messages, push notifications and social posts? There are lots...
by Ken | Dec 9, 2021 | Startup & Small Business
If you’re a web developer or a coding camp student and you’re thinking about being your own boss, you’re in good company. The number of freelancers in the U.S. hit more than 56 million in 2020, per the Freelancers Union—and the number keeps rising every year as more...
by Ken | Dec 9, 2021 | Marketing Tips and Tricks
No matter what you sell or who you sell it to, your website should support your customer journey—the path customers take to get from not knowing about your business to being a loyal customer. If your site doesn’t do this, or if it creates obstacles, you’re missing...
by Ken | Dec 8, 2021 | Startup & Small Business
If you have a specialized skill, then offering consulting services is an excellent way to make big bucks. Companies—especially startups—often hire talented individuals on a contract basis to help inform on the most effective business processes, how to use specific...
by Ken | Dec 8, 2021 | Marketing Tips and Tricks
Scrolling on social media can feel like an endless ocean of nothingness. Is it entertainment? Sure. If you’re looking for nothing, you’ll probably find it. But what if you’re on social media to improve your business? Maybe you’re cruising social media about social...
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