Marketing Tips and Tricks

What Is A/B Testing? [Beginner’s Guide]

This article is part of Virtue Media’s Web Pros Series. In this series, we feature articles from our team of experts here at Virtue Media. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most out...

Are You Doing SMS Marketing for Your eCommerce Business Yet? Here’s How (And Why) to Get Started

Want to get more customer engagement with your store, faster? The solution is cheap, simple, and probably in your customers’ hands right now.SMS marketing (aka “texting promos to your customers”) doesn’t get as much love as email marketing, but it should. That’s...

GDPR is Here: 6 Best Practices You Need to Know

You’ve spent years reading up on marketing strategies and doing everything you thought counted as a best practice. Then GDPR legislation passed.Now you’re worried about whether all those strategies that used to come highly recommended could now get you in legal hot...
15 Surprising Ways to Personalize Your Online Store

15 Surprising Ways to Personalize Your Online Store

You’ve worked hard to understand who your audience is and what they care about. You did your best to design your eCommerce site with their needs and preferences top of mind. But for all your good intentions, you’ve hit up against an inevitable complication. Your...

How to make website updates during an emergency

How to make website updates during an emergency

You may know that many Virtue Media team members are located in Texas. And we’re experiencing a 100-year winter storm that has many people without power. So it got me thinking. As a small business owner, how do you update your website (and keep your customers...

How to Win the SEO Hunger Games

How to Win the SEO Hunger Games

When you’re trying to boost your business to the top spot in Google search results, fending off a field full of SEO competitors can feel like the Hunger Games.How can you beat out the competition if your resources are limited and theirs aren’t? Think like Katniss...

6 eCommerce Holidays Your Brand Can Celebrate to Boost Sales

6 eCommerce Holidays Your Brand Can Celebrate to Boost Sales

Cross-border commerce got a lot more popular with shoppers around the world in 2020, and those new buying habits are likely to stick even after we can start to go back to in-person activities.This is good news for online store owners, and it can get even better....