How can your eCommerce store’s subscription offers stand out from the rest? Helping shoppers save...
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What Google Analytics Can Tell You About Your Customers’ Shopping Habits
The thought process that leads to buying that candy bar you see in the grocery store checkout line...
7 Ways to Get More Email Subscribers for Your eCommerce Site
Finally. Finally. The traffic for your eCommerce website is ticking up. You did so much work to...
How to Run CRO Tests on Your Key Landing Pages Without Hurting Your Business
A landing page is where your visitors encounter your content after clicking on an advertisement, a listing in the search results, or a link in your email marketing campaign. Naturally, you want to optimize your landing page conversion rate, so you generate the maximum...
Microinteractions: What They Are, and Why Websites Love Them
Let’s be frank, a lot of the websites people land on don’t make much of an impression. How often do you click on a page, scroll a bit, then move along and never think of it again?Every website’s competing for some of the coveted time and attention people have to give,...
15 Surprising Ways to Personalize Your Online Store
You’ve worked hard to understand who your audience is and what they care about. You did your best to design your eCommerce site with their needs and preferences top of mind. But for all your good intentions, you’ve hit up against an inevitable complication. Your...
How (and Why) to Add “Buy Now Pay Later” to Your Online Store
Does your online store offer Buy Now, Pay Later (BNPL) yet? If not, you may be missing out on sales. Yikes!With Buy Now, Pay Later, customers order what they want, pay in installments (usually 4, every two weeks). Your store gets paid when the order is placed, minus...