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10 Types of Coupons Your eCommerce Store Should Offer

by | February 26, 2022 | Marketing Tips and Tricks | 0 Comments

Does your online store offer coupons? If not, it’s time to start. 88% of shoppers used coupons in 2020, so offering them can help you give customers what they expect, match or beat competitors’ deals, pull more visitors into your store, and make more sales. Here are...
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How to Create Your Freelance Brand [5-Step Guide]

by | February 25, 2022 | Startup & Small Business | 0 Comments

Ready to start freelancing or step up your freelance game? Build your brand! Branding matters because it helps you stand out from the competition. It also matters because people feel more comfortable hiring freelancers who show they understand their customers’...
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Yes, B2B Websites Can Use Personalization Too [Here’s How]

by | February 25, 2022 | Marketing Tips and Tricks | 0 Comments

You know how hyped the concept of website personalization is. You’ve seen the trend pieces and the lucrative statistics (80% of customers are more likely to purchase! 93% of websites see a lift in conversions!). But that’s for B2C (business to consumer) businesses,...
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9 Essential Tools Every Freelancer Needs

9 Essential Tools Every Freelancer Needs

Freelancing is the new wave of employment. It can offer workers more money and more freedom. And the optimism for freelancing continues to grow. So much so that AND.CO reports that 45% of the freelancers said they feel more secure in their employment.If you’re looking...

What the Past 12 Months Have Taught Us About Crisis Communication

What the Past 12 Months Have Taught Us About Crisis Communication

If there’s ever been a time to think about how your business can communicate better during a crisis, this seems to be it. Between COVID-19, lethal fires out West and deadly ice in Texas, ransomware attacks, and shortages of random but important items from chicken...

Here’s How to Start Your Web Design Business Now

Here’s How to Start Your Web Design Business Now

Maybe you’ve been building websites for fun, and you’re darn good at it. Perhaps you’re the developer your colleagues always ask for design suggestions. Or maybe you’ve just visited too many websites with janky layouts, fonts and UX—and you know for a fact you can...

Building a Website Sales Funnel That Converts [Your How-To Guide]

Building a Website Sales Funnel That Converts [Your How-To Guide]

“Sales funnel” is a simple way to describe how customers move from getting to know you to buying from you. There are different stages in the sales funnel, and your website needs to address all of them to guide customers through and make more sales. The sales funnel is...

How to Create Foolproof Freelance Proposals

How to Create Foolproof Freelance Proposals

Even before the COVID-19 pandemic, handfuls of workers left their 9-5 jobs to start freelance businesses.As of 2019, 7 million Americans worked in the freelance economy. Reports show these freelancers were earning more per hour than 70% of the workers in the U.S....