eCommerce

10 Types of Coupons Your eCommerce Store Should Offer

Does your online store offer coupons? If not, it’s time to start. 88% of shoppers used coupons in 2020, so offering them can help you give customers what they expect, match or beat competitors’ deals, pull more visitors into your store, and make more sales. Here are...

What is Email Segmentation & How Does It Work?

Every marketing dollar has to stretch as far as it can when you run a small business or work as a freelancer—and that means email is your best bet, as long as you do it right. Why email in a world of text messages, push notifications and social posts? There are lots...

How to Chart Customer Journeys for Your Website

No matter what you sell or who you sell it to, your website should support your customer journey—the path customers take to get from not knowing about your business to being a loyal customer. If your site doesn’t do this, or if it creates obstacles, you’re missing...
How to Take Product Photos for Your Online Store [6 Expert Tips]

How to Take Product Photos for Your Online Store [6 Expert Tips]

The future of eCommerce is here. Online stores around the world are taking on the challenge to create a first-class experience for their shoppers.  Because consumers can’t physically touch the products, your photos should take center stage in offering a similar or...

XaaS: 9 Things Your Online Business Can Outsource This Year

XaaS: 9 Things Your Online Business Can Outsource This Year

Running a small business can make you feel like you’re doing everything, all the time—because let’s face it, you probably are.  That busyness can be exciting at first. But running on adrenaline and checklists for months on end can cause you to burn out and make...

6 Best WooCommerce Shipping Plugins

6 Best WooCommerce Shipping Plugins

Shipping is a crucial part of your eCommerce business. After making a sale, your customers expect their purchase to arrive on time and in the best condition. Shipping involves several moving parts, from calculating rates to printing labels to offering tracking...

3 Ways to Grow Your Online Store in 2021

3 Ways to Grow Your Online Store in 2021

Most of us have shopped online this year more than ever, to follow pandemic restrictions, find items that fit pared-down budgets, or get items that are out of stock at our neighborhood stores. As a result, even consumers who were brand-new to digital shopping at the...

10 Advanced SEO Tips for eCommerce Websites

10 Advanced SEO Tips for eCommerce Websites

Whether you started with an eCommerce business model or have shifted to one in recent months in response to COVID-19, a centerpiece of successful eCommerce is making sure people can find your website. And one of the most important—and hardest—tactics for achieving...