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Why Freelancers Need Email Marketing & How to Get Started

Did you know email marketing has the highest ROI of any other digital marketing strategy? Some reports show an email marketing ROI of $42 for every $1 spent—a 4,200% ROI. Not bad.It makes sense why email marketing garners such stunning results. With email marketing,...

What is Email Segmentation & How Does It Work?

Every marketing dollar has to stretch as far as it can when you run a small business or work as a freelancer—and that means email is your best bet, as long as you do it right. Why email in a world of text messages, push notifications and social posts? There are lots...

How to Chart Customer Journeys for Your Website

No matter what you sell or who you sell it to, your website should support your customer journey—the path customers take to get from not knowing about your business to being a loyal customer. If your site doesn’t do this, or if it creates obstacles, you’re missing...
The Beginner’s Guide to TikTok for Local Business

The Beginner’s Guide to TikTok for Local Business

I have one word to convince you to start a TikTok account for your local business. Actually, it’s a hashtag, but technically hashtags count as one word. Ready?#TikTokMadeMeBuyItIf you look closely at the image above, you’ll see that the hashtag #TikTokMadeMeBuyIt...

Ready to Grow Your Blog? Follow These Blogging Pros on Twitter

Ready to Grow Your Blog? Follow These Blogging Pros on Twitter

Twitter is my fav social network as a professional freelance writer and blogger.Why?Because it’s a treasure trove of free information from experts that know how to make a small business work.Twitter helps bloggers:Find story ideasCatch up on the latest and most...

9 Essential Tools Every Freelancer Needs

9 Essential Tools Every Freelancer Needs

Freelancing is the new wave of employment. It can offer workers more money and more freedom. And the optimism for freelancing continues to grow. So much so that AND.CO reports that 45% of the freelancers said they feel more secure in their employment.If you’re looking...

What the Past 12 Months Have Taught Us About Crisis Communication

What the Past 12 Months Have Taught Us About Crisis Communication

If there’s ever been a time to think about how your business can communicate better during a crisis, this seems to be it. Between COVID-19, lethal fires out West and deadly ice in Texas, ransomware attacks, and shortages of random but important items from chicken...

Building a Website Sales Funnel That Converts [Your How-To Guide]

Building a Website Sales Funnel That Converts [Your How-To Guide]

“Sales funnel” is a simple way to describe how customers move from getting to know you to buying from you. There are different stages in the sales funnel, and your website needs to address all of them to guide customers through and make more sales. The sales funnel is...