Did you know email marketing has the highest ROI of any other digital marketing strategy? Some...
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What is Email Segmentation & How Does It Work?
Every marketing dollar has to stretch as far as it can when you run a small business or work as a...
How to Chart Customer Journeys for Your Website
No matter what you sell or who you sell it to, your website should support your customer...
How to Build a Consulting Website in WordPress
If you have a specialized skill, then offering consulting services is an excellent way to make big bucks. Companies—especially startups—often hire talented individuals on a contract basis to help inform on the most effective business processes, how to use specific...
5 Awesome eCommerce Product Pages to Inspire Your Own
Product pages aren’t just any ol’ page you put on your website. You can’t expect shoppers to buy your products with a simple description and a blurry image.The goal of a product page is to wow your shoppers. You want to provide them with an illustrative description of...
How to Build a Subscription Service Website
Dollar Shave Club. Universal Yums. Ipsy. You probably instantly recognize the three brands listed above as three of the hundreds of successful e-commerce subscription services on the market.Subscriptions are a solid business model and growing in popularity. In fact,...
The Beginner’s Guide to TikTok for Local Business
I have one word to convince you to start a TikTok account for your local business. Actually, it’s a hashtag, but technically hashtags count as one word. Ready?#TikTokMadeMeBuyItIf you look closely at the image above, you’ll see that the hashtag #TikTokMadeMeBuyIt...
5 Holiday eCommerce Marketing Campaign Examples to Copy for Your Own Store
Pumpkin spice lattes. Jingle bells. Snowflakes. The biggest shopping season is quickly approaching. For your eCommerce store, it’s time to plan your holiday marketing campaigns. Your goal is to capture the attention of shoppers to become the go-to brand for holiday...
Ready to Grow Your Blog? Follow These Blogging Pros on Twitter
Twitter is my fav social network as a professional freelance writer and blogger.Why?Because it’s a treasure trove of free information from experts that know how to make a small business work.Twitter helps bloggers:Find story ideasCatch up on the latest and most...