Startup & Small Business

What the Past 12 Months Have Taught Us About Crisis Communication

If there’s ever been a time to think about how your business can communicate better during a crisis, this seems to be it. Between COVID-19, lethal fires out West and deadly ice in Texas, ransomware attacks, and shortages of random but important items from chicken...

Here’s How to Start Your Web Design Business Now

Maybe you’ve been building websites for fun, and you’re darn good at it. Perhaps you’re the developer your colleagues always ask for design suggestions. Or maybe you’ve just visited too many websites with janky layouts, fonts and UX—and you know for a fact you can...

5 Customer Service Add-ons That Your Small Biz Can Use to Compete With the Big Dogs

My best friend’s birthday is only a few days away. So, I wanted to buy her a memorable gift to highlight our 10 years of friendship.I finally decided on this crafty, yet elegant picture frame. But first, I needed to confirm a few details before my purchase. Luckily,...
Build Your Brand Voice With Memes: 9 Tips to Do It Right

Build Your Brand Voice With Memes: 9 Tips to Do It Right

This article is part of Virtue Media’s Web Pros Series. In this series, we feature articles from our team of experts here at Virtue Media. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most out...

Social Media Holidays Your Small Business Can Celebrate

Social Media Holidays Your Small Business Can Celebrate

Celebrating social media holidays may seem silly but they can give your business a serious marketing boost. Thanks to the magic of the internet and the endless creativity of holiday-proclaimers, you never have to run out of special days to add to your promo...

How to Track Email Signups in Google Analytics [Step by Step Guide]

How to Track Email Signups in Google Analytics [Step by Step Guide]

Earning interested visitors on the internet is an uphill battle. Your website is in constant competition with countless other sites for the time and attention of your audience. Each time you manage to get your website in front of someone in your target audience, it’s...

XaaS: 9 Things Your Online Business Can Outsource This Year

XaaS: 9 Things Your Online Business Can Outsource This Year

Running a small business can make you feel like you’re doing everything, all the time—because let’s face it, you probably are.  That busyness can be exciting at first. But running on adrenaline and checklists for months on end can cause you to burn out and make...

3 Ways to Grow Your Online Store in 2021

3 Ways to Grow Your Online Store in 2021

Most of us have shopped online this year more than ever, to follow pandemic restrictions, find items that fit pared-down budgets, or get items that are out of stock at our neighborhood stores. As a result, even consumers who were brand-new to digital shopping at the...