Startup & Small Business

Yes, B2B Websites Can Use Personalization Too [Here’s How]

You know how hyped the concept of website personalization is. You’ve seen the trend pieces and the lucrative statistics (80% of customers are more likely to purchase! 93% of websites see a lift in conversions!). But that’s for B2C (business to consumer) businesses,...

What is Email Segmentation & How Does It Work?

Every marketing dollar has to stretch as far as it can when you run a small business or work as a freelancer—and that means email is your best bet, as long as you do it right. Why email in a world of text messages, push notifications and social posts? There are lots...

How to Start Your Own Web Development Business Now

If you’re a web developer or a coding camp student and you’re thinking about being your own boss, you’re in good company. The number of freelancers in the U.S. hit more than 56 million in 2020, per the Freelancers Union—and the number keeps rising every year as more...
Here’s How to Start Your Web Design Business Now

Here’s How to Start Your Web Design Business Now

Maybe you’ve been building websites for fun, and you’re darn good at it. Perhaps you’re the developer your colleagues always ask for design suggestions. Or maybe you’ve just visited too many websites with janky layouts, fonts and UX—and you know for a fact you can...

What Is Customer Lifecycle Management (CLM)?

What Is Customer Lifecycle Management (CLM)?

Your products are awesome. Your website looks great and persuasively presents all their best strengths to the world. You can check those two crucial items off your eCommerce checklist.But as important as that all is, it only takes you so far.Running an eCommerce...

How to Increase Website Traffic Through Instagram [3 Smart Hacks]

How to Increase Website Traffic Through Instagram [3 Smart Hacks]

A surefire way to connect with your target audience is to engage with them where they spend most of their time.For many demographics, that’s Instagram.Here’s the best news. Instagram is wildly popular—not only for the average person and creators, but for businesses...

Build Your Brand Voice With Memes: 9 Tips to Do It Right

Build Your Brand Voice With Memes: 9 Tips to Do It Right

This article is part of Virtue Media’s Web Pros Series. In this series, we feature articles from our team of experts here at Virtue Media. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most out...