Startup & Small Business

8 Types of eCommerce Websites & Business Models

You’ve probably already heard that the eCommerce industry is thriving right now. It’s true! Experts predict that retail eCommerce will reach $4.13 trillion this year and that mobile commerce will take a 72.9% market share of eCommerce. With trends of consumers buying...

Get Set for Shipping During Your Store’s First Holiday Season: Your How-to Guide

So far in our series on How to Rock Your Online Store’s First Holiday Season, we’ve focused on tasks that might make you feel like one of Santa’s elves.That’s because we’ve been creating cool things for your customers, like holiday promotions, holiday marketing...

How to promote your small business on Instagram

Own a small business and decided to promote it on Instagram? Well, congratulations! You chose the right platform. Don’t worry; you don’t have to be giant brands such as Nike or National Geographic to be successful and generate sales on Instagram. Added bonus?...
5 Easy Ways Small Local Businesses Can Drive More Website Traffic

5 Easy Ways Small Local Businesses Can Drive More Website Traffic

Managing a website for your small or local business is one of the best things you can do for your business. Not only is it affordable and easy to build a website, but it’s also one of the best ways to acquire customers. Stats show that most Americans prefer to shop...

Why Every Small Business Needs SEO (Yes, Even Yours)

Why Every Small Business Needs SEO (Yes, Even Yours)

Small businesses are spending a lot more of their marketing resources on social media than on SEO, according to a recent survey of 500 U.S. small-business owners. Thirty-seven percent say social media is their most successful way to reach customers, while only 5% say...

A Simple Guide to Setting Up Your First Google Ad

A Simple Guide to Setting Up Your First Google Ad

This article is part of Virtue Media’s Web Pros Series. In this series, we feature articles from our team of experts here at Virtue Media. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most from...

How to Create Your Small Business Website in 3 Quick Steps

How to Create Your Small Business Website in 3 Quick Steps

In an age when we can shop for everything from cars to cocktails online, it may come as a surprise that 29% of small businesses are just now thinking about setting up websites. We say, now is the time to get it done. If you’re ready, you’ve come to the right place....

How to Set Up a Content Calendar to Grow Your Business

How to Set Up a Content Calendar to Grow Your Business

Small business marketing requires a lot of content—for your blog, your email campaigns and your social media accounts. How can you stay on top of all of it, avoid repeating yourself and stick to a schedule—without hiring an assistant or devoting hours every week to...

6 Best Tools for Creating Social Media Graphics

6 Best Tools for Creating Social Media Graphics

Social media plays an important role in how small businesses market their products and services online. Beyond superb copywriting, your social media content must include creative graphics. You only have a few seconds to grab your audience’s attention before they...