Startup & Small Business

How to Create a Giveaway Contest That Drives Traffic to Your Site [WordPress Guide]

Contests are a great way to get people’s attention. They create excitement, people feel like they have a chance to win something, and it’s fun! Contests benefit businesses too. People become more interested in the brand behind the contest and they will want to know...

How to Create a Content Strategy for Your Small Business Website [10-Step Guide]

Running a successful small business was hard before the pandemic. Now, no matter what you sell and how you did things before, more of your focus has necessarily shifted online. And that means you need to figure out how to make sure your potential customers can find...

How and When to Boost Posts on Social Media [Ultimate Guide]

Social media has become much more than a way to connect online with friends and family. Actively engaging in social media is one of the primary ways brands find new consumers, connect with their audience in meaningful ways, and drive traffic back to their website. In...
How to Start a Customer Referral Program

How to Start a Customer Referral Program

No matter how much you invest in marketing and how good your messaging is, nothing you say will ever be as convincing to prospective customers as hearing from happy customers themselves. People know that friends and family members won’t talk up a product they don’t...

10 eCommerce Tools Your Online Store Needs in 2020

10 eCommerce Tools Your Online Store Needs in 2020

eCommerce is growing at lightning speed. In fact, U.S. online retail sales reached slightly over $343 billion in 2019 and are projected to amount to over $476.5 billion by 2024. But, eCommerce growth doesn’t happen just by chance. Growing a successful eCommerce...

Online Forums: Benefits and Best Practices

Online Forums: Benefits and Best Practices

Many of the most successful sites on the internet gained prominence by recognizing an important fact: people online want a way to interact with each other.  From the AOL chat rooms of the 1990’s, to today’s immensely popular social media sites, platforms that give...

8 Types of eCommerce Websites & Business Models

8 Types of eCommerce Websites & Business Models

You’ve probably already heard that the eCommerce industry is thriving right now. It’s true! Experts predict that retail eCommerce will reach $4.13 trillion this year and that mobile commerce will take a 72.9% market share of eCommerce. With trends of consumers buying...