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Google Ads Is Changing Its Keyword Matches. How Will That Affect Your Ad Program?

This article is part of Virtue Media’s Web Pros Series. In this series, we feature articles from our team of experts here at Virtue Media. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most out...

Data is Beautiful: Why Your Website Needs Data Visualizations Now

Human brains have their limitations. Some concepts we can’t fully grasp with words alone. Some things are simply better conveyed through visuals. A good visualization can take a concept that you think you already understand on some level, and reveal it to you with a...

7 Best WordPress Plugins for Affiliate Management

Nowadays, everyone can use a little extra cash. Affiliate marketing is the go-to opportunity to incentivize customers and influencers to promote your brand. A few short years ago, this type of marketing was only implemented by large companies due to technology...
Which Is Better: SEO or PPC?

Which Is Better: SEO or PPC?

Comparing SEO and PPC is a lot like the Conner Mcgregor vs. Floyd Mayweather fight.  Two different marketing strategies. Two different sports.  We all know who won the boxing match but let’s be honest it wasn’t a fair comparison and the same can be said when you pair...

Getting Paid As An Independent Web Developer

Getting Paid As An Independent Web Developer

Working as an independent web developer comes with some awesome perks—a boundaryless career, no micromanaging bosses, better work–life balance, and ample room to facilitate the growth of your career at your own pace. However, late payments, no payments, and...

How to Take Product Photos for Your Online Store [6 Expert Tips]

How to Take Product Photos for Your Online Store [6 Expert Tips]

The future of eCommerce is here. Online stores around the world are taking on the challenge to create a first-class experience for their shoppers.  Because consumers can’t physically touch the products, your photos should take center stage in offering a similar or...

XaaS: 9 Things Your Online Business Can Outsource This Year

XaaS: 9 Things Your Online Business Can Outsource This Year

Running a small business can make you feel like you’re doing everything, all the time—because let’s face it, you probably are.  That busyness can be exciting at first. But running on adrenaline and checklists for months on end can cause you to burn out and make...

How to Create a Content Strategy for Your Blog [10-Step Guide]

How to Create a Content Strategy for Your Blog [10-Step Guide]

One of the first things every new blogger learns is that, wow, is blogging a lot of work. Creating original content that packs valuable enough information to earn you readers is no small feat. And doing it repeatedly, on a consistent schedule, is hard.  If you’re...