Online stores must engage their customers daily. One of the primary goals is to get reluctant shoppers to the checkout cart. You can encourage more purchases by building anticipation for new products and creating a sense of urgency with limited-time promotional...
Whether it’s a pet store, a dentist’s office, or a pizzeria, if you run a local business, chances are one of the main ways people look for what you’re selling is via Google. Getting found on Google (and its less popular counterparts, Bing and Yahoo) is a big and...
This was the unofficial year of the webinar, as nearly every business event moved to the virtual realm. Now marketing and PR experts say online events are here to stay through next year and beyond. It makes sense. Webinars can help you reach new customers and upsell...
If you wanted to write for yourself, you could keep a journal. You blog because you want other people to connect with what you have to say, or as a way to promote your website. Either way, you need other people to find you. Search engine optimization is one of the...
2020 has us binging all the Netflix and Hulu our brains can consume. So, of course, as holidays approach, it’s not visions of sugar plums in our heads. Rather, North Pole elves who have their woodworking tools at hyperspeed as chess sets fly off of the shelves due to...
Comparing SEO and PPC is a lot like the Conner Mcgregor vs. Floyd Mayweather fight. Two different marketing strategies. Two different sports. We all know who won the boxing match but let’s be honest it wasn’t a fair comparison and the same can be said when you pair...
Working as an independent web developer comes with some awesome perks—a boundaryless career, no micromanaging bosses, better work–life balance, and ample room to facilitate the growth of your career at your own pace. However, late payments, no payments, and...
The future of eCommerce is here. Online stores around the world are taking on the challenge to create a first-class experience for their shoppers. Because consumers can’t physically touch the products, your photos should take center stage in offering a similar or...
Running a small business can make you feel like you’re doing everything, all the time—because let’s face it, you probably are. That busyness can be exciting at first. But running on adrenaline and checklists for months on end can cause you to burn out and make...
One of the first things every new blogger learns is that, wow, is blogging a lot of work. Creating original content that packs valuable enough information to earn you readers is no small feat. And doing it repeatedly, on a consistent schedule, is hard. If you’re...
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