Startup & Small Business

Social Media Holidays Your Small Business Can Celebrate

Celebrating social media holidays may seem silly but they can give your business a serious marketing boost. Thanks to the magic of the internet and the endless creativity of holiday-proclaimers, you never have to run out of special days to add to your promo...

6 Best Strategies to Monetize a Blog in 2021

Google “how to make money blogging,” and you’ll find that many articles feature the same advice. Start writing about your passions, create quality content to attract an audience, and eventually monetize that audience with affiliate marketing and ads. However, if you...

How (and Why) to Add “Buy Now Pay Later” to Your Online Store

Does your online store offer Buy Now, Pay Later (BNPL) yet? If not, you may be missing out on sales. Yikes!With Buy Now, Pay Later, customers order what they want, pay in installments (usually 4, every two weeks). Your store gets paid when the order is placed, minus...
How to Create an eCommerce Subscription Business [4-Step Guide]

How to Create an eCommerce Subscription Business [4-Step Guide]

Did you know the eCommerce market is growing by more than 100% a year, and that subscription-based services are increasing at unprecedented rates? Data shows that by 2023 as many as 75% of direct-to-consumer brands will offer subscriptions. The subscription-based...

7 Best WordPress Survey Plugins

7 Best WordPress Survey Plugins

There’s nothing better than user feedback to improve your business and website. Often, when you’re building your website you’re just making guesses about what your visitors want to see. If you have a deep understanding of your market and customers, then you might be...

How List Your Products on Google Shopping for Free

How List Your Products on Google Shopping for Free

eCommerce is now the first choice for many shoppers—and a lifeline for many small businesses. But with more merchants selling online, it’s harder to stand out in search results.  How can you show customers your products when you don’t have a giant ad budget? Google is...

5 Easy Ways Small Local Businesses Can Drive More Website Traffic

5 Easy Ways Small Local Businesses Can Drive More Website Traffic

Managing a website for your small or local business is one of the best things you can do for your business. Not only is it affordable and easy to build a website, but it’s also one of the best ways to acquire customers. Stats show that most Americans prefer to shop...

Legal Requirements for Small Businesses

Legal Requirements for Small Businesses

Are you ready to set up your online store or small business website? Make sure you’re clear on the laws you’ll need to follow. We’ve written before about the permits or licenses your business may need to operate online. In this post, we focus on website-specific legal...

How to Create Your Small Business Website in 3 Quick Steps

How to Create Your Small Business Website in 3 Quick Steps

In an age when we can shop for everything from cars to cocktails online, it may come as a surprise that 29% of small businesses are just now thinking about setting up websites. We say, now is the time to get it done. If you’re ready, you’ve come to the right place....