eCommerce

What is Email Segmentation & How Does It Work?

Every marketing dollar has to stretch as far as it can when you run a small business or work as a freelancer—and that means email is your best bet, as long as you do it right. Why email in a world of text messages, push notifications and social posts? There are lots...

How to Chart Customer Journeys for Your Website

No matter what you sell or who you sell it to, your website should support your customer journey—the path customers take to get from not knowing about your business to being a loyal customer. If your site doesn’t do this, or if it creates obstacles, you’re missing...

5 Awesome eCommerce Product Pages to Inspire Your Own

Product pages aren’t just any ol’ page you put on your website. You can’t expect shoppers to buy your products with a simple description and a blurry image.The goal of a product page is to wow your shoppers. You want to provide them with an illustrative description of...
Building a Website Sales Funnel That Converts [Your How-To Guide]

Building a Website Sales Funnel That Converts [Your How-To Guide]

“Sales funnel” is a simple way to describe how customers move from getting to know you to buying from you. There are different stages in the sales funnel, and your website needs to address all of them to guide customers through and make more sales. The sales funnel is...

What Is Customer Lifecycle Management (CLM)?

What Is Customer Lifecycle Management (CLM)?

Your products are awesome. Your website looks great and persuasively presents all their best strengths to the world. You can check those two crucial items off your eCommerce checklist.But as important as that all is, it only takes you so far.Running an eCommerce...

6 Best Checkout Plugins for WooCommerce

6 Best Checkout Plugins for WooCommerce

No one likes standing in a long line to purchase items. Your customers dread complicated online checkout processes just as much. They want to quickly buy their favorite products and get back to their daily routines. The good news is your business can simplify the...