Startup & Small Business

Yes, B2B Websites Can Use Personalization Too [Here’s How]

You know how hyped the concept of website personalization is. You’ve seen the trend pieces and the lucrative statistics (80% of customers are more likely to purchase! 93% of websites see a lift in conversions!). But that’s for B2C (business to consumer) businesses,...

What is Email Segmentation & How Does It Work?

Every marketing dollar has to stretch as far as it can when you run a small business or work as a freelancer—and that means email is your best bet, as long as you do it right. Why email in a world of text messages, push notifications and social posts? There are lots...

How to Start Your Own Web Development Business Now

If you’re a web developer or a coding camp student and you’re thinking about being your own boss, you’re in good company. The number of freelancers in the U.S. hit more than 56 million in 2020, per the Freelancers Union—and the number keeps rising every year as more...
How and When to Boost Posts on Social Media [Ultimate Guide]

How and When to Boost Posts on Social Media [Ultimate Guide]

Social media has become much more than a way to connect online with friends and family. Actively engaging in social media is one of the primary ways brands find new consumers, connect with their audience in meaningful ways, and drive traffic back to their website. In...

What Belongs in Your Social Media Customer Service Toolkit?

What Belongs in Your Social Media Customer Service Toolkit?

Social media can help your online business deliver fast service that keeps your customers happy, impresses onlookers and strengthens your brand reputation – if you do it right.  So, what exactly does your business need in order to deliver standout customer service on...

International eCommerce: How to Grow Your Online Store

International eCommerce: How to Grow Your Online Store

Cross-border eCommerce – shoppers buying from merchants in other countries – increased by 21% from the start of 2020 to May. It’s a trend that may be here to stay, as customers get used to the expanded choices available to them outside their home countries. ...

How to Use Customer Surveys to Grow Your eCommerce Business

How to Use Customer Surveys to Grow Your eCommerce Business

Getting customer feedback is the key to delivering more of what your customers want. But how can you get customers to share their experiences when everyone’s inbox, push notifications and texts are full of customer survey requests?  Use these tips to craft surveys...

How to Start a Customer Referral Program

How to Start a Customer Referral Program

No matter how much you invest in marketing and how good your messaging is, nothing you say will ever be as convincing to prospective customers as hearing from happy customers themselves. People know that friends and family members won’t talk up a product they don’t...