Startup & Small Business

Yes, B2B Websites Can Use Personalization Too [Here’s How]

You know how hyped the concept of website personalization is. You’ve seen the trend pieces and the lucrative statistics (80% of customers are more likely to purchase! 93% of websites see a lift in conversions!). But that’s for B2C (business to consumer) businesses,...

What is Email Segmentation & How Does It Work?

Every marketing dollar has to stretch as far as it can when you run a small business or work as a freelancer—and that means email is your best bet, as long as you do it right. Why email in a world of text messages, push notifications and social posts? There are lots...

How to Start Your Own Web Development Business Now

If you’re a web developer or a coding camp student and you’re thinking about being your own boss, you’re in good company. The number of freelancers in the U.S. hit more than 56 million in 2020, per the Freelancers Union—and the number keeps rising every year as more...
10 eCommerce Tools Your Online Store Needs in 2020

10 eCommerce Tools Your Online Store Needs in 2020

eCommerce is growing at lightning speed. In fact, U.S. online retail sales reached slightly over $343 billion in 2019 and are projected to amount to over $476.5 billion by 2024. But, eCommerce growth doesn’t happen just by chance. Growing a successful eCommerce...

Online Forums: Benefits and Best Practices

Online Forums: Benefits and Best Practices

Many of the most successful sites on the internet gained prominence by recognizing an important fact: people online want a way to interact with each other.  From the AOL chat rooms of the 1990’s, to today’s immensely popular social media sites, platforms that give...

8 Types of eCommerce Websites & Business Models

8 Types of eCommerce Websites & Business Models

You’ve probably already heard that the eCommerce industry is thriving right now. It’s true! Experts predict that retail eCommerce will reach $4.13 trillion this year and that mobile commerce will take a 72.9% market share of eCommerce. With trends of consumers buying...