Startup & Small Business

Yes, B2B Websites Can Use Personalization Too [Here’s How]

You know how hyped the concept of website personalization is. You’ve seen the trend pieces and the lucrative statistics (80% of customers are more likely to purchase! 93% of websites see a lift in conversions!). But that’s for B2C (business to consumer) businesses,...

What is Email Segmentation & How Does It Work?

Every marketing dollar has to stretch as far as it can when you run a small business or work as a freelancer—and that means email is your best bet, as long as you do it right. Why email in a world of text messages, push notifications and social posts? There are lots...

How to Start Your Own Web Development Business Now

If you’re a web developer or a coding camp student and you’re thinking about being your own boss, you’re in good company. The number of freelancers in the U.S. hit more than 56 million in 2020, per the Freelancers Union—and the number keeps rising every year as more...
How to promote your small business on Instagram

How to promote your small business on Instagram

Own a small business and decided to promote it on Instagram? Well, congratulations! You chose the right platform. Don’t worry; you don’t have to be giant brands such as Nike or National Geographic to be successful and generate sales on Instagram. Added bonus?...

How List Your Products on Google Shopping for Free

How List Your Products on Google Shopping for Free

eCommerce is now the first choice for many shoppers—and a lifeline for many small businesses. But with more merchants selling online, it’s harder to stand out in search results.  How can you show customers your products when you don’t have a giant ad budget? Google is...

5 Easy Ways Small Local Businesses Can Drive More Website Traffic

5 Easy Ways Small Local Businesses Can Drive More Website Traffic

Managing a website for your small or local business is one of the best things you can do for your business. Not only is it affordable and easy to build a website, but it’s also one of the best ways to acquire customers. Stats show that most Americans prefer to shop...

Why Every Small Business Needs SEO (Yes, Even Yours)

Why Every Small Business Needs SEO (Yes, Even Yours)

Small businesses are spending a lot more of their marketing resources on social media than on SEO, according to a recent survey of 500 U.S. small-business owners. Thirty-seven percent say social media is their most successful way to reach customers, while only 5% say...