Ken

Planning a New Career? Time to Build Your New Personal Brand

Ready to start a new phase in your working life? You need to let potential employers or clients know what you’re doing now. That means it’s time to update (or create) your personal brand. Let’s walk through that process now. This post is part of our blog series,...

How to Use Google Analytics for Your Blog [Soup to Nuts Guide]

Maybe your blog has always been about helping you build a brand, or maybe it started as a personal passion project. Whatever your initial goals, as a blog starts to grow in size and popularity, you need some way to gauge how you’re doing.Are people reading it at all?...

How to Promote Your New Freelance Business or Personal Brand So People Can Find You (and Hire You)

You’ve got your new brand for your new career or freelance business. Now you need to make sure that employers, recruiters, clients or customers can find it. This post will show you how.It’s the finale in our blog series, Reinventing Your Career During COVID, where we...
How to Use Customer Surveys to Grow Your eCommerce Business

How to Use Customer Surveys to Grow Your eCommerce Business

Getting customer feedback is the key to delivering more of what your customers want. But how can you get customers to share their experiences when everyone’s inbox, push notifications and texts are full of customer survey requests?  Use these tips to craft surveys...

How to Make Money by Creating Online Courses

How to Make Money by Creating Online Courses

Running any type of business is work, but just how much work is relative depending on the type of business you build. For anyone with valuable knowledge to impart, one possible business model to consider is using online courses to earn passive income.  An...

The 5 Most Important Features of Google Analytics [Beginner’s Guide]

The 5 Most Important Features of Google Analytics [Beginner’s Guide]

If you have a website, you need Google Analytics. It just might be the most useful free tool that a company has ever made widely available to businesses. Every website is created with certain goals in mind. This is true even if you didn’t take the time to sit down and...

Email Marketing for Bloggers: A Guide to Getting Started

Email Marketing for Bloggers: A Guide to Getting Started

The most successful bloggers are also adept email marketers. Why? Because email marketing is the digital marketing strategy with the highest ROI (up to 4400% ROI in some instances). With excellent email marketing practices, it’s possible to drive loads of traffic to...

How to Make Money Selling eBooks Online

How to Make Money Selling eBooks Online

One of the first and most important steps to starting a new business is deciding what type of product you’ll sell. One lucrative option to consider is creating information products you can use to generate passive income. If you have a lot of valuable knowledge that...

How to Start a Customer Referral Program

How to Start a Customer Referral Program

No matter how much you invest in marketing and how good your messaging is, nothing you say will ever be as convincing to prospective customers as hearing from happy customers themselves. People know that friends and family members won’t talk up a product they don’t...