eCommerce

Marketing Your Online Store’s First Holiday Season: Your How-to Guide

Your first holiday season as an online store owner can be a wild ride—and a major planning challenge. Have you stocked the items shoppers will want? Will your website hold up during the holiday rush? And maybe most important for new store owners, will customers find...

How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions)

Retailers know that winter holiday gift shopping is what keeps the industry going, and until this year, holiday sales figures were on a roll, steadily climbing year after year.  Now, though, many consumers say they’re not sure if they’ll spend as much in 2020 as in...

Email Marketing for eCommerce: Your Guide to Getting Started

Did you know that email marketing has the highest return on investment (ROI) out of any other digital marketing tactic? It’s true. The median ROI for email marketing is 122%. That’s four times higher than all other digital marketing channels. The high likelihood of...

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