SEO Marketing

What Google Analytics Can Tell You About Your Customers’ Shopping Habits

The thought process that leads to buying that candy bar you see in the grocery store checkout line is different from the one that brings you to the point of clicking “Add to Cart” on an eCommerce site.And the path to clicking that button is different when you’re...

SEO for Images: Your Ultimate Guide and Best Practices

SEO (search engine optimization) involves a lot of different parts. For busy business owners that know SEO is important (you’ve sure heard it enough times), it can be tempting to skip some of the smaller steps involved in on-site SEO.But every little thing you can do...

15 White-Hat Link-Building Strategies for Local Business

When you own a small local business, you have to find the most affordable options for promoting and marketing your brand. Unfortunately, when it comes to SEO (search engine optimization), that need can put you at risk.Many of the cheapest SEO companies employ...
How to Win the SEO Hunger Games

How to Win the SEO Hunger Games

When you’re trying to boost your business to the top spot in Google search results, fending off a field full of SEO competitors can feel like the Hunger Games.How can you beat out the competition if your resources are limited and theirs aren’t? Think like Katniss...

6 eCommerce Holidays Your Brand Can Celebrate to Boost Sales

6 eCommerce Holidays Your Brand Can Celebrate to Boost Sales

Cross-border commerce got a lot more popular with shoppers around the world in 2020, and those new buying habits are likely to stick even after we can start to go back to in-person activities.This is good news for online store owners, and it can get even better....

Internal Linking and Your Website [Beginner’s Guide]

Internal Linking and Your Website [Beginner’s Guide]

You may have thought that getting a new website designed and published would be the hard part. But now that website builders are widely accessible and affordable, that’s become the easy part.What’s harder is figuring out how to make sure your website is designed to do...

7 Metrics Every Blogger Should Monitor in Google Analytics

7 Metrics Every Blogger Should Monitor in Google Analytics

Blogging is a lot of work. And as proud as may be of the blog posts you’ve published, unless your blog is a personal passion project, your own feelings aren’t the main measure of their success. You need to know how well they’re reaching your audience, and what kind of...