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Planning a New Career? Time to Build Your New Personal Brand

Ready to start a new phase in your working life? You need to let potential employers or clients know what you’re doing now. That means it’s time to update (or create) your personal brand. Let’s walk through that process now. This post is part of our blog series,...

How to Use Google Analytics for Your Blog [Soup to Nuts Guide]

Maybe your blog has always been about helping you build a brand, or maybe it started as a personal passion project. Whatever your initial goals, as a blog starts to grow in size and popularity, you need some way to gauge how you’re doing.Are people reading it at all?...

How to Promote Your New Freelance Business or Personal Brand So People Can Find You (and Hire You)

You’ve got your new brand for your new career or freelance business. Now you need to make sure that employers, recruiters, clients or customers can find it. This post will show you how.It’s the finale in our blog series, Reinventing Your Career During COVID, where we...
How to Make Money by Creating Online Courses

How to Make Money by Creating Online Courses

Running any type of business is work, but just how much work is relative depending on the type of business you build. For anyone with valuable knowledge to impart, one possible business model to consider is using online courses to earn passive income.  An...

The 5 Most Important Features of Google Analytics [Beginner’s Guide]

The 5 Most Important Features of Google Analytics [Beginner’s Guide]

If you have a website, you need Google Analytics. It just might be the most useful free tool that a company has ever made widely available to businesses. Every website is created with certain goals in mind. This is true even if you didn’t take the time to sit down and...

How to Start a Customer Referral Program

How to Start a Customer Referral Program

No matter how much you invest in marketing and how good your messaging is, nothing you say will ever be as convincing to prospective customers as hearing from happy customers themselves. People know that friends and family members won’t talk up a product they don’t...

Holiday Post-Mortem: How Was Your Online Store’s First Season?

Holiday Post-Mortem: How Was Your Online Store’s First Season?

We’ve dedicated ten blog posts to helping your new online store have its best possible first holiday season. Now, it’s time for the post-holiday postgame review.  Even if you’re all holiday-ed out from managing your holiday promotions and filling gift orders,...

How to Sell Videos Online and Generate Passive Income

How to Sell Videos Online and Generate Passive Income

The pandemic is reshaping our economy and inspiring a lot of people to consider entrepreneurship. Many will branch into eCommerce or service-based businesses. But if you possess a lot of knowledge an audience can benefit from, building a business based on information...

Online Forums: Benefits and Best Practices

Online Forums: Benefits and Best Practices

Many of the most successful sites on the internet gained prominence by recognizing an important fact: people online want a way to interact with each other.  From the AOL chat rooms of the 1990’s, to today’s immensely popular social media sites, platforms that give...