Startup & Small Business

Here’s How to Start Your Web Design Business Now

Maybe you’ve been building websites for fun, and you’re darn good at it. Perhaps you’re the developer your colleagues always ask for design suggestions. Or maybe you’ve just visited too many websites with janky layouts, fonts and UX—and you know for a fact you can...

5 Customer Service Add-ons That Your Small Biz Can Use to Compete With the Big Dogs

My best friend’s birthday is only a few days away. So, I wanted to buy her a memorable gift to highlight our 10 years of friendship.I finally decided on this crafty, yet elegant picture frame. But first, I needed to confirm a few details before my purchase. Luckily,...

What Is Customer Lifecycle Management (CLM)?

Your products are awesome. Your website looks great and persuasively presents all their best strengths to the world. You can check those two crucial items off your eCommerce checklist.But as important as that all is, it only takes you so far.Running an eCommerce...
How and When to Boost Posts on Social Media [Ultimate Guide]

How and When to Boost Posts on Social Media [Ultimate Guide]

Social media has become much more than a way to connect online with friends and family. Actively engaging in social media is one of the primary ways brands find new consumers, connect with their audience in meaningful ways, and drive traffic back to their website. In...

What Belongs in Your Social Media Customer Service Toolkit?

What Belongs in Your Social Media Customer Service Toolkit?

Social media can help your online business deliver fast service that keeps your customers happy, impresses onlookers and strengthens your brand reputation – if you do it right.  So, what exactly does your business need in order to deliver standout customer service on...

International eCommerce: How to Grow Your Online Store

International eCommerce: How to Grow Your Online Store

Cross-border eCommerce – shoppers buying from merchants in other countries – increased by 21% from the start of 2020 to May. It’s a trend that may be here to stay, as customers get used to the expanded choices available to them outside their home countries. ...

How to Use Customer Surveys to Grow Your eCommerce Business

How to Use Customer Surveys to Grow Your eCommerce Business

Getting customer feedback is the key to delivering more of what your customers want. But how can you get customers to share their experiences when everyone’s inbox, push notifications and texts are full of customer survey requests?  Use these tips to craft surveys...

How to Start a Customer Referral Program

How to Start a Customer Referral Program

No matter how much you invest in marketing and how good your messaging is, nothing you say will ever be as convincing to prospective customers as hearing from happy customers themselves. People know that friends and family members won’t talk up a product they don’t...