A surefire way to connect with your target audience is to engage with them where they spend most...
Startup & Small Business
Google Ads Is Changing Its Keyword Matches. How Will That Affect Your Ad Program?
This article is part of Virtue Media’s Web Pros Series. In this series, we feature articles from...
Build Your Brand Voice With Memes: 9 Tips to Do It Right
This article is part of Virtue Media’s Web Pros Series. In this series, we feature articles from...
How to Create a Content Strategy for Your Small Business Website [10-Step Guide]
Running a successful small business was hard before the pandemic. Now, no matter what you sell and how you did things before, more of your focus has necessarily shifted online. And that means you need to figure out how to make sure your potential customers can find...
How and When to Boost Posts on Social Media [Ultimate Guide]
Social media has become much more than a way to connect online with friends and family. Actively engaging in social media is one of the primary ways brands find new consumers, connect with their audience in meaningful ways, and drive traffic back to their website. In...
What Belongs in Your Social Media Customer Service Toolkit?
Social media can help your online business deliver fast service that keeps your customers happy, impresses onlookers and strengthens your brand reputation – if you do it right. So, what exactly does your business need in order to deliver standout customer service on...
International eCommerce: How to Grow Your Online Store
Cross-border eCommerce – shoppers buying from merchants in other countries – increased by 21% from the start of 2020 to May. It’s a trend that may be here to stay, as customers get used to the expanded choices available to them outside their home countries. ...
How to Use Customer Surveys to Grow Your eCommerce Business
Getting customer feedback is the key to delivering more of what your customers want. But how can you get customers to share their experiences when everyone’s inbox, push notifications and texts are full of customer survey requests? Use these tips to craft surveys...
How to Start a Customer Referral Program
No matter how much you invest in marketing and how good your messaging is, nothing you say will ever be as convincing to prospective customers as hearing from happy customers themselves. People know that friends and family members won’t talk up a product they don’t...