Startup & Small Business

How to Create a Content Strategy for Your Small Business Website [10-Step Guide]

Running a successful small business was hard before the pandemic. Now, no matter what you sell and how you did things before, more of your focus has necessarily shifted online. And that means you need to figure out how to make sure your potential customers can find...

How and When to Boost Posts on Social Media [Ultimate Guide]

Social media has become much more than a way to connect online with friends and family. Actively engaging in social media is one of the primary ways brands find new consumers, connect with their audience in meaningful ways, and drive traffic back to their website. In...

What Belongs in Your Social Media Customer Service Toolkit?

Social media can help your online business deliver fast service that keeps your customers happy, impresses onlookers and strengthens your brand reputation – if you do it right.  So, what exactly does your business need in order to deliver standout customer service on...
What Makes a Great Social Media Graphic? [Checklist]

What Makes a Great Social Media Graphic? [Checklist]

Did you know that nearly all (95.9%) bloggers promote their blog posts via social media? It’s with good reason too, considering the various social media platforms are THE hot spot for online engagement. In fact, there are 2.45 billion active users on Facebook, 2...

What Are Email Drip Campaigns (and How Can They Help Your Business)?

What Are Email Drip Campaigns (and How Can They Help Your Business)?

How often does your small business run drip campaigns? If the answer is “never” or “what’s a drip campaign?” then this post is for you.  “Drip campaign” is an awkward term for one of the most effective email marketing tools you can use. In this post we’ll show why...

Can a Website Truly Help a New Business Drive Revenue?

Can a Website Truly Help a New Business Drive Revenue?

Did you know that nearly two-thirds (64%) of small businesses have a website, and 35% of small businesses think their operation is too small to warrant a site? If you are starting a new business and fall into the category of people who either haven’t considered a...