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What the Past 12 Months Have Taught Us About Crisis Communication

If there’s ever been a time to think about how your business can communicate better during a crisis, this seems to be it. Between COVID-19, lethal fires out West and deadly ice in Texas, ransomware attacks, and shortages of random but important items from chicken...

5 Customer Service Add-ons That Your Small Biz Can Use to Compete With the Big Dogs

My best friend’s birthday is only a few days away. So, I wanted to buy her a memorable gift to highlight our 10 years of friendship.I finally decided on this crafty, yet elegant picture frame. But first, I needed to confirm a few details before my purchase. Luckily,...

How to Get Customer Reviews (and What to Do with Negative Ones)

We’ve all heard about “word of mouth” advertising being far superior to traditional advertising. And studies back it up. Think of it like this. We’re always asking trusted friends for advice when it comes to buying things, especially if it’s something you’ve never...
6 Best Payment Gateways for WooCommerce

6 Best Payment Gateways for WooCommerce

For small businesses, receiving payments is a critical part of your operations. When customers decide to make a purchase, your online store must be ready to accept their payment. A payment gateway helps facilitate the purchasing process. Payment gateways make it...

GDPR is Here: 6 Best Practices You Need to Know

GDPR is Here: 6 Best Practices You Need to Know

You’ve spent years reading up on marketing strategies and doing everything you thought counted as a best practice. Then GDPR legislation passed.Now you’re worried about whether all those strategies that used to come highly recommended could now get you in legal hot...

SEO for Images: Your Ultimate Guide and Best Practices

SEO for Images: Your Ultimate Guide and Best Practices

SEO (search engine optimization) involves a lot of different parts. For busy business owners that know SEO is important (you’ve sure heard it enough times), it can be tempting to skip some of the smaller steps involved in on-site SEO.But every little thing you can do...

15 White-Hat Link-Building Strategies for Local Business

15 White-Hat Link-Building Strategies for Local Business

When you own a small local business, you have to find the most affordable options for promoting and marketing your brand. Unfortunately, when it comes to SEO (search engine optimization), that need can put you at risk.Many of the cheapest SEO companies employ...

Data is Beautiful: Why Your Website Needs Data Visualizations Now

Data is Beautiful: Why Your Website Needs Data Visualizations Now

Human brains have their limitations. Some concepts we can’t fully grasp with words alone. Some things are simply better conveyed through visuals. A good visualization can take a concept that you think you already understand on some level, and reveal it to you with a...