Ken

SEO for Images: Your Ultimate Guide and Best Practices

SEO (search engine optimization) involves a lot of different parts. For busy business owners that know SEO is important (you’ve sure heard it enough times), it can be tempting to skip some of the smaller steps involved in on-site SEO.But every little thing you can do...

15 White-Hat Link-Building Strategies for Local Business

When you own a small local business, you have to find the most affordable options for promoting and marketing your brand. Unfortunately, when it comes to SEO (search engine optimization), that need can put you at risk.Many of the cheapest SEO companies employ...

7 Ways to Get More Email Subscribers for Your eCommerce Site

Finally. Finally. The traffic for your eCommerce website is ticking up. You did so much work to earn that traffic. You deserve this success.But as important as getting visitors to your eCommerce site is, a visit is only worth so much on its own. For your eCommerce...
How (and Why) to Add “Buy Now Pay Later” to Your Online Store

How (and Why) to Add “Buy Now Pay Later” to Your Online Store

Does your online store offer Buy Now, Pay Later (BNPL) yet? If not, you may be missing out on sales. Yikes!With Buy Now, Pay Later, customers order what they want, pay in installments (usually 4, every two weeks). Your store gets paid when the order is placed, minus...

7 Metrics Every Blogger Should Monitor in Google Analytics

7 Metrics Every Blogger Should Monitor in Google Analytics

Blogging is a lot of work. And as proud as may be of the blog posts you’ve published, unless your blog is a personal passion project, your own feelings aren’t the main measure of their success. You need to know how well they’re reaching your audience, and what kind of...

7 Best WordPress Countdown Plugins

7 Best WordPress Countdown Plugins

Online stores must engage their customers daily. One of the primary goals is to get reluctant shoppers to the checkout cart.  You can encourage more purchases by building anticipation for new products and creating a sense of urgency with limited-time promotional...

8 Advanced SEO Tips for Local Business Websites

8 Advanced SEO Tips for Local Business Websites

Whether it’s a pet store, a dentist’s office, or a pizzeria, if you run a local business, chances are one of the main ways people look for what you’re selling is via Google. Getting found on Google (and its less popular counterparts, Bing and Yahoo) is a big and...

How to Grow Your Online Business With Webinars

How to Grow Your Online Business With Webinars

This was the unofficial year of the webinar, as nearly every business event moved to the virtual realm. Now marketing and PR experts say online events are here to stay through next year and beyond.  It makes sense. Webinars can help you reach new customers and upsell...

Advanced SEO Tips for Bloggers

Advanced SEO Tips for Bloggers

If you wanted to write for yourself, you could keep a journal. You blog because you want other people to connect with what you have to say, or as a way to promote your website. Either way, you need other people to find you. Search engine optimization is one of the...