Ken

How to Build a Coaching Website on WordPress [Expert Guide]

Let’s say you’re a prospect thinking about hiring a life coach. You find one you like in particular. They gave a speech at a local community center: they blew you away with their knowledge, their style, and their presentation.Then you go home, bring up their website,...

Why Freelancers Need Email Marketing & How to Get Started

Did you know email marketing has the highest ROI of any other digital marketing strategy? Some reports show an email marketing ROI of $42 for every $1 spent—a 4,200% ROI. Not bad.It makes sense why email marketing garners such stunning results. With email marketing,...

What is Email Segmentation & How Does It Work?

Every marketing dollar has to stretch as far as it can when you run a small business or work as a freelancer—and that means email is your best bet, as long as you do it right. Why email in a world of text messages, push notifications and social posts? There are lots...
How to Build a Subscription Service Website

How to Build a Subscription Service Website

Dollar Shave Club. Universal Yums. Ipsy. You probably instantly recognize the three brands listed above as three of the hundreds of successful e-commerce subscription services on the market.Subscriptions are a solid business model and growing in popularity. In fact,...

How To Build a Loyal Blog Following in 5 Smart Steps

How To Build a Loyal Blog Following in 5 Smart Steps

Loyalty. It’s what every brand craves from their blog readers.But loyalty isn’t something you can buy at your local convenience store. Instead, loyalty is earned by consistently showing your readers that they matter. Whether that’s answering readers’ questions every...

8 Twitter Accounts Every Web Designer Needs To Follow

8 Twitter Accounts Every Web Designer Needs To Follow

Educational content is a thriving business in today’s economy. People are willing to pay big bucks for other professionals’ insights, advice, and training. Similarly, social media continues to grow in popularity. We are seeing more and more influencers grow followings...

The Beginner’s Guide to TikTok for Local Business

The Beginner’s Guide to TikTok for Local Business

I have one word to convince you to start a TikTok account for your local business. Actually, it’s a hashtag, but technically hashtags count as one word. Ready?#TikTokMadeMeBuyItIf you look closely at the image above, you’ll see that the hashtag #TikTokMadeMeBuyIt...

Ready to Grow Your Blog? Follow These Blogging Pros on Twitter

Ready to Grow Your Blog? Follow These Blogging Pros on Twitter

Twitter is my fav social network as a professional freelance writer and blogger.Why?Because it’s a treasure trove of free information from experts that know how to make a small business work.Twitter helps bloggers:Find story ideasCatch up on the latest and most...