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Building a Website Sales Funnel That Converts [Your How-To Guide]

by | July 15, 2021 | Marketing Tips and Tricks | 0 Comments

“Sales funnel” is a simple way to describe how customers move from getting to know you to buying from you. There are different stages in the sales funnel, and your website needs to address all of them to guide customers through and make more sales. The sales funnel is...
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5 Customer Service Add-ons That Your Small Biz Can Use to Compete With the Big Dogs

by | June 30, 2021 | Startup & Small Business | 0 Comments

My best friend’s birthday is only a few days away. So, I wanted to buy her a memorable gift to highlight our 10 years of friendship.I finally decided on this crafty, yet elegant picture frame. But first, I needed to confirm a few details before my purchase. Luckily,...
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How to Create Foolproof Freelance Proposals

by | June 28, 2021 | Startup & Small Business | 0 Comments

Even before the COVID-19 pandemic, handfuls of workers left their 9-5 jobs to start freelance businesses.As of 2019, 7 million Americans worked in the freelance economy. Reports show these freelancers were earning more per hour than 70% of the workers in the U.S....
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Planning a New Career? Time to Build Your New Personal Brand

Planning a New Career? Time to Build Your New Personal Brand

Ready to start a new phase in your working life? You need to let potential employers or clients know what you’re doing now. That means it’s time to update (or create) your personal brand. Let’s walk through that process now. This post is part of our blog series,...

How to Use Google Analytics for Your Blog [Soup to Nuts Guide]

How to Use Google Analytics for Your Blog [Soup to Nuts Guide]

Maybe your blog has always been about helping you build a brand, or maybe it started as a personal passion project. Whatever your initial goals, as a blog starts to grow in size and popularity, you need some way to gauge how you’re doing.Are people reading it at all?...

WCAG 2.2 Accessibility: Is Your Website Ready?

WCAG 2.2 Accessibility: Is Your Website Ready?

Website accessibility is getting a makeover this year, so get ready to update your site. Accessibility is a big issue for users with disabilities, a group that includes 26% of American adults, according to the CDC. It’s a big issue for site owners, too, because if...

How to Use Pop-Ups Without Being Annoying

How to Use Pop-Ups Without Being Annoying

You see a headline that strikes your interest, and you click to read the article. But before you even get through the first line—the content’s blocked with a pop-up. So annoying.If you really want to read the article, you click the X and keep going. But if you were at...