Marketing Tips and Tricks

8 Social Proof Examples to Add to Your Website Right Now

You only have so much money to spend. When you’re trying to choose a new product, you want to make sure you select the right one. How do you decide which one to go with?For most people, the answer involves social proof.What is Social Proof?Social proof is the idea...

How to Make a Meme [Step-by-Step Guide]

The goal of every blogger is to connect in meaningful ways with their audience. While there are several ways to engage your audience, it’s smart to start by using pop culture to your advantage.How? For starters, be an active participant in meme culture and post a...

5 Brands that forgot to renew their domain names

For most businesses, their domain name is a more important address than their offices or stores. Which is why it’s surprising that so many brands—even big ones who really should know better—forget to buy or renew their domain registration. When this happens, it’s...
Email Marketing for eCommerce: Your Guide to Getting Started

Email Marketing for eCommerce: Your Guide to Getting Started

Did you know that email marketing has the highest return on investment (ROI) out of any other digital marketing tactic? It’s true. The median ROI for email marketing is 122%. That’s four times higher than all other digital marketing channels. The high likelihood of...

The Latest Blogging Trend: Video And Audio Content

The Latest Blogging Trend: Video And Audio Content

It’s hard to argue the value of high-quality, written blog content. Text blog content engages readers, helps establish you as an industry leader, and boosts your website in the search results. However, the written word is not an island in the blogging world. Recent...

7 Best WordPress Review Plugins

7 Best WordPress Review Plugins

If your website is selling a product or service, then you need to have customer reviews integrated into your site.  Customer reviews can help to push your visitors closer to that buy button. By adding customer reviews to your site the right way, you can add social...

What’s the Best eCommerce Loyalty Program for Your Online Store?

What’s the Best eCommerce Loyalty Program for Your Online Store?

eCommerce is an easy way for small businesses to reach more customers, as long as you don’t lose them to big players like Amazon and Walmart. Amazon alone took in 44% of the eCommerce sales in the US in 2017. To compete with major retailers’ selection and price, you...

7 Blogging Best Practices to Follow

7 Blogging Best Practices to Follow

Blogging is more than just writing a few words and posting them to your website.  In practice, blogging centers around capturing the attention of your visitors through storytelling. Your stories may highlight the latest industry trends or your upcoming product...

7 Smart Ways Bloggers Can Use Audio and Video Content

7 Smart Ways Bloggers Can Use Audio and Video Content

The purpose of your blog is to capture more relevant traffic from your target audience. While writing high-quality content is a surefire way to engage your audience, video and audio blogging are also trending upwards. Video marketing is yielding such favorable results...