Marketing Tips and Tricks

What is Email Segmentation & How Does It Work?

Every marketing dollar has to stretch as far as it can when you run a small business or work as a freelancer—and that means email is your best bet, as long as you do it right. Why email in a world of text messages, push notifications and social posts? There are lots...

How to Chart Customer Journeys for Your Website

No matter what you sell or who you sell it to, your website should support your customer journey—the path customers take to get from not knowing about your business to being a loyal customer. If your site doesn’t do this, or if it creates obstacles, you’re missing...

Want Social Media Tips? Follow These 10 Twitter Accounts

Scrolling on social media can feel like an endless ocean of nothingness. Is it entertainment? Sure. If you’re looking for nothing, you’ll probably find it. But what if you’re on social media to improve your business? Maybe you’re cruising social media about social...
9 Essential Tools Every Freelancer Needs

9 Essential Tools Every Freelancer Needs

Freelancing is the new wave of employment. It can offer workers more money and more freedom. And the optimism for freelancing continues to grow. So much so that AND.CO reports that 45% of the freelancers said they feel more secure in their employment.If you’re looking...

What the Past 12 Months Have Taught Us About Crisis Communication

What the Past 12 Months Have Taught Us About Crisis Communication

If there’s ever been a time to think about how your business can communicate better during a crisis, this seems to be it. Between COVID-19, lethal fires out West and deadly ice in Texas, ransomware attacks, and shortages of random but important items from chicken...

Building a Website Sales Funnel That Converts [Your How-To Guide]

Building a Website Sales Funnel That Converts [Your How-To Guide]

“Sales funnel” is a simple way to describe how customers move from getting to know you to buying from you. There are different stages in the sales funnel, and your website needs to address all of them to guide customers through and make more sales. The sales funnel is...

What Is Customer Lifecycle Management (CLM)?

What Is Customer Lifecycle Management (CLM)?

Your products are awesome. Your website looks great and persuasively presents all their best strengths to the world. You can check those two crucial items off your eCommerce checklist.But as important as that all is, it only takes you so far.Running an eCommerce...

How to Get Customer Reviews (and What to Do with Negative Ones)

How to Get Customer Reviews (and What to Do with Negative Ones)

We’ve all heard about “word of mouth” advertising being far superior to traditional advertising. And studies back it up. Think of it like this. We’re always asking trusted friends for advice when it comes to buying things, especially if it’s something you’ve never...