Marketing Tips and Tricks

10 Types of Coupons Your eCommerce Store Should Offer

Does your online store offer coupons? If not, it’s time to start. 88% of shoppers used coupons in 2020, so offering them can help you give customers what they expect, match or beat competitors’ deals, pull more visitors into your store, and make more sales. Here are...

Yes, B2B Websites Can Use Personalization Too [Here’s How]

You know how hyped the concept of website personalization is. You’ve seen the trend pieces and the lucrative statistics (80% of customers are more likely to purchase! 93% of websites see a lift in conversions!). But that’s for B2C (business to consumer) businesses,...

Why Freelancers Need Email Marketing & How to Get Started

Did you know email marketing has the highest ROI of any other digital marketing strategy? Some reports show an email marketing ROI of $42 for every $1 spent—a 4,200% ROI. Not bad.It makes sense why email marketing garners such stunning results. With email marketing,...
7 Best WooCommerce Themes for Selling Digital Products

7 Best WooCommerce Themes for Selling Digital Products

Selling digital products is a new opportunity to grow your business. You don’t have to worry about excess inventory, packaging costs, or expensive shipping fees. Digital products range from ebooks to music files to online courses. An impressive website with an...

How to Increase Website Traffic Through Instagram [3 Smart Hacks]

How to Increase Website Traffic Through Instagram [3 Smart Hacks]

A surefire way to connect with your target audience is to engage with them where they spend most of their time.For many demographics, that’s Instagram.Here’s the best news. Instagram is wildly popular—not only for the average person and creators, but for businesses...

What Is A/B Testing? [Beginner’s Guide]

What Is A/B Testing? [Beginner’s Guide]

This article is part of Virtue Media’s Web Pros Series. In this series, we feature articles from our team of experts here at Virtue Media. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most out...

GDPR is Here: 6 Best Practices You Need to Know

GDPR is Here: 6 Best Practices You Need to Know

You’ve spent years reading up on marketing strategies and doing everything you thought counted as a best practice. Then GDPR legislation passed.Now you’re worried about whether all those strategies that used to come highly recommended could now get you in legal hot...