Marketing Tips and Tricks

10 Types of Coupons Your eCommerce Store Should Offer

Does your online store offer coupons? If not, it’s time to start. 88% of shoppers used coupons in 2020, so offering them can help you give customers what they expect, match or beat competitors’ deals, pull more visitors into your store, and make more sales. Here are...

Yes, B2B Websites Can Use Personalization Too [Here’s How]

You know how hyped the concept of website personalization is. You’ve seen the trend pieces and the lucrative statistics (80% of customers are more likely to purchase! 93% of websites see a lift in conversions!). But that’s for B2C (business to consumer) businesses,...

Why Freelancers Need Email Marketing & How to Get Started

Did you know email marketing has the highest ROI of any other digital marketing strategy? Some reports show an email marketing ROI of $42 for every $1 spent—a 4,200% ROI. Not bad.It makes sense why email marketing garners such stunning results. With email marketing,...
SEO for Images: Your Ultimate Guide and Best Practices

SEO for Images: Your Ultimate Guide and Best Practices

SEO (search engine optimization) involves a lot of different parts. For busy business owners that know SEO is important (you’ve sure heard it enough times), it can be tempting to skip some of the smaller steps involved in on-site SEO.But every little thing you can do...

15 White-Hat Link-Building Strategies for Local Business

15 White-Hat Link-Building Strategies for Local Business

When you own a small local business, you have to find the most affordable options for promoting and marketing your brand. Unfortunately, when it comes to SEO (search engine optimization), that need can put you at risk.Many of the cheapest SEO companies employ...

7 Ways to Get More Email Subscribers for Your eCommerce Site

7 Ways to Get More Email Subscribers for Your eCommerce Site

Finally. Finally. The traffic for your eCommerce website is ticking up. You did so much work to earn that traffic. You deserve this success.But as important as getting visitors to your eCommerce site is, a visit is only worth so much on its own. For your eCommerce...

Data is Beautiful: Why Your Website Needs Data Visualizations Now

Data is Beautiful: Why Your Website Needs Data Visualizations Now

Human brains have their limitations. Some concepts we can’t fully grasp with words alone. Some things are simply better conveyed through visuals. A good visualization can take a concept that you think you already understand on some level, and reveal it to you with a...

7 Best WordPress Plugins for Affiliate Management

7 Best WordPress Plugins for Affiliate Management

Nowadays, everyone can use a little extra cash. Affiliate marketing is the go-to opportunity to incentivize customers and influencers to promote your brand. A few short years ago, this type of marketing was only implemented by large companies due to technology...