COVID-19

What the Past 12 Months Have Taught Us About Crisis Communication

If there’s ever been a time to think about how your business can communicate better during a crisis, this seems to be it. Between COVID-19, lethal fires out West and deadly ice in Texas, ransomware attacks, and shortages of random but important items from chicken...

Planning a New Career? Time to Build Your New Personal Brand

Ready to start a new phase in your working life? You need to let potential employers or clients know what you’re doing now. That means it’s time to update (or create) your personal brand. Let’s walk through that process now. This post is part of our blog series,...

How to Promote Your New Freelance Business or Personal Brand So People Can Find You (and Hire You)

You’ve got your new brand for your new career or freelance business. Now you need to make sure that employers, recruiters, clients or customers can find it. This post will show you how.It’s the finale in our blog series, Reinventing Your Career During COVID, where we...
How to make website updates during an emergency

How to make website updates during an emergency

You may know that many Virtue Media team members are located in Texas. And we’re experiencing a 100-year winter storm that has many people without power. So it got me thinking. As a small business owner, how do you update your website (and keep your customers...

How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions)

How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions)

Retailers know that winter holiday gift shopping is what keeps the industry going, and until this year, holiday sales figures were on a roll, steadily climbing year after year.  Now, though, many consumers say they’re not sure if they’ll spend as much in 2020 as in...

How to Create an eCommerce Subscription Business [4-Step Guide]

How to Create an eCommerce Subscription Business [4-Step Guide]

Did you know the eCommerce market is growing by more than 100% a year, and that subscription-based services are increasing at unprecedented rates? Data shows that by 2023 as many as 75% of direct-to-consumer brands will offer subscriptions. The subscription-based...

How Social Media Integration Can Boost Your eCommerce Store

How Social Media Integration Can Boost Your eCommerce Store

eCommerce success depends on getting potential customers to your website. It’s a necessary step in every online sale. That makes eCommerce marketing one of the most important parts of any business plan. To get people to buy, you have to make sure they know you exist...

Can a Website Truly Help a New Business Drive Revenue?

Can a Website Truly Help a New Business Drive Revenue?

Did you know that nearly two-thirds (64%) of small businesses have a website, and 35% of small businesses think their operation is too small to warrant a site? If you are starting a new business and fall into the category of people who either haven’t considered a...