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15 White-Hat Link-Building Strategies for Local Business

When you own a small local business, you have to find the most affordable options for promoting and marketing your brand. Unfortunately, when it comes to SEO (search engine optimization), that need can put you at risk.Many of the cheapest SEO companies employ...

7 Ways to Get More Email Subscribers for Your eCommerce Site

Finally. Finally. The traffic for your eCommerce website is ticking up. You did so much work to earn that traffic. You deserve this success.But as important as getting visitors to your eCommerce site is, a visit is only worth so much on its own. For your eCommerce...

Data is Beautiful: Why Your Website Needs Data Visualizations Now

Human brains have their limitations. Some concepts we can’t fully grasp with words alone. Some things are simply better conveyed through visuals. A good visualization can take a concept that you think you already understand on some level, and reveal it to you with a...
7 Metrics Every Blogger Should Monitor in Google Analytics

7 Metrics Every Blogger Should Monitor in Google Analytics

Blogging is a lot of work. And as proud as may be of the blog posts you’ve published, unless your blog is a personal passion project, your own feelings aren’t the main measure of their success. You need to know how well they’re reaching your audience, and what kind of...

7 Best WordPress Countdown Plugins

7 Best WordPress Countdown Plugins

Online stores must engage their customers daily. One of the primary goals is to get reluctant shoppers to the checkout cart.  You can encourage more purchases by building anticipation for new products and creating a sense of urgency with limited-time promotional...

8 Advanced SEO Tips for Local Business Websites

8 Advanced SEO Tips for Local Business Websites

Whether it’s a pet store, a dentist’s office, or a pizzeria, if you run a local business, chances are one of the main ways people look for what you’re selling is via Google. Getting found on Google (and its less popular counterparts, Bing and Yahoo) is a big and...

How to Grow Your Online Business With Webinars

How to Grow Your Online Business With Webinars

This was the unofficial year of the webinar, as nearly every business event moved to the virtual realm. Now marketing and PR experts say online events are here to stay through next year and beyond.  It makes sense. Webinars can help you reach new customers and upsell...

Which Is Better: SEO or PPC?

Which Is Better: SEO or PPC?

Comparing SEO and PPC is a lot like the Conner Mcgregor vs. Floyd Mayweather fight.  Two different marketing strategies. Two different sports.  We all know who won the boxing match but let’s be honest it wasn’t a fair comparison and the same can be said when you pair...

Getting Paid As An Independent Web Developer

Getting Paid As An Independent Web Developer

Working as an independent web developer comes with some awesome perks—a boundaryless career, no micromanaging bosses, better work–life balance, and ample room to facilitate the growth of your career at your own pace. However, late payments, no payments, and...