In navigating the line between professional and unprofessional, email addresses have an important role to play. Just think of how you regard a person differently if they email you from a [email protected] email address versus if it comes from [email protected]?...
Retailers know that winter holiday gift shopping is what keeps the industry going, and until this year, holiday sales figures were on a roll, steadily climbing year after year. Now, though, many consumers say they’re not sure if they’ll spend as much in 2020 as in...
Did you know that email marketing has the highest return on investment (ROI) out of any other digital marketing tactic? It’s true. The median ROI for email marketing is 122%. That’s four times higher than all other digital marketing channels. The high likelihood of...
It’s hard to argue the value of high-quality, written blog content. Text blog content engages readers, helps establish you as an industry leader, and boosts your website in the search results. However, the written word is not an island in the blogging world. Recent...
Did you know the eCommerce market is growing by more than 100% a year, and that subscription-based services are increasing at unprecedented rates? Data shows that by 2023 as many as 75% of direct-to-consumer brands will offer subscriptions. The subscription-based...
If your website is selling a product or service, then you need to have customer reviews integrated into your site. Customer reviews can help to push your visitors closer to that buy button. By adding customer reviews to your site the right way, you can add social...
eCommerce is an easy way for small businesses to reach more customers, as long as you don’t lose them to big players like Amazon and Walmart. Amazon alone took in 44% of the eCommerce sales in the US in 2017. To compete with major retailers’ selection and price, you...
There’s nothing better than user feedback to improve your business and website. Often, when you’re building your website you’re just making guesses about what your visitors want to see. If you have a deep understanding of your market and customers, then you might be...
Blogging is more than just writing a few words and posting them to your website. In practice, blogging centers around capturing the attention of your visitors through storytelling. Your stories may highlight the latest industry trends or your upcoming product...
eCommerce is now the first choice for many shoppers—and a lifeline for many small businesses. But with more merchants selling online, it’s harder to stand out in search results. How can you show customers your products when you don’t have a giant ad budget? Google is...
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