Product pages aren’t just any ol’ page you put on your website. You can’t expect shoppers to buy your products with a simple description and a blurry image.The goal of a product page is to wow your shoppers. You want to provide them with an illustrative description of...
Someone has to tell you. Even if your social game is strong and your website’s sales funnel is working well, your eCommerce store really does need a blog. Why do we say this, when we know you already have so much to do as an online business owner? Because...
Dollar Shave Club. Universal Yums. Ipsy. You probably instantly recognize the three brands listed above as three of the hundreds of successful e-commerce subscription services on the market.Subscriptions are a solid business model and growing in popularity. In fact,...
Loyalty. It’s what every brand craves from their blog readers.But loyalty isn’t something you can buy at your local convenience store. Instead, loyalty is earned by consistently showing your readers that they matter. Whether that’s answering readers’ questions every...
Educational content is a thriving business in today’s economy. People are willing to pay big bucks for other professionals’ insights, advice, and training. Similarly, social media continues to grow in popularity. We are seeing more and more influencers grow followings...
I have one word to convince you to start a TikTok account for your local business. Actually, it’s a hashtag, but technically hashtags count as one word. Ready?#TikTokMadeMeBuyItIf you look closely at the image above, you’ll see that the hashtag #TikTokMadeMeBuyIt...
Pumpkin spice lattes. Jingle bells. Snowflakes. The biggest shopping season is quickly approaching. For your eCommerce store, it’s time to plan your holiday marketing campaigns. Your goal is to capture the attention of shoppers to become the go-to brand for holiday...
Twitter is my fav social network as a professional freelance writer and blogger.Why?Because it’s a treasure trove of free information from experts that know how to make a small business work.Twitter helps bloggers:Find story ideasCatch up on the latest and most...
Freelancing is the new wave of employment. It can offer workers more money and more freedom. And the optimism for freelancing continues to grow. So much so that AND.CO reports that 45% of the freelancers said they feel more secure in their employment.If you’re looking...
If there’s ever been a time to think about how your business can communicate better during a crisis, this seems to be it. Between COVID-19, lethal fires out West and deadly ice in Texas, ransomware attacks, and shortages of random but important items from chicken...
