by Ken | Jul 16, 2021 | Startup & Small Business
Maybe you’ve been building websites for fun, and you’re darn good at it. Perhaps you’re the developer your colleagues always ask for design suggestions. Or maybe you’ve just visited too many websites with janky layouts, fonts and UX—and you know for a fact you can...
by Ken | Jul 15, 2021 | Marketing Tips and Tricks
“Sales funnel” is a simple way to describe how customers move from getting to know you to buying from you. There are different stages in the sales funnel, and your website needs to address all of them to guide customers through and make more sales. The sales funnel is...
by Ken | Jun 30, 2021 | Startup & Small Business
My best friend’s birthday is only a few days away. So, I wanted to buy her a memorable gift to highlight our 10 years of friendship.I finally decided on this crafty, yet elegant picture frame. But first, I needed to confirm a few details before my purchase. Luckily,...
by Ken | Jun 28, 2021 | Startup & Small Business
Even before the COVID-19 pandemic, handfuls of workers left their 9-5 jobs to start freelance businesses.As of 2019, 7 million Americans worked in the freelance economy. Reports show these freelancers were earning more per hour than 70% of the workers in the U.S....
by Ken | Jun 25, 2021 | Marketing Tips and Tricks
Your products are awesome. Your website looks great and persuasively presents all their best strengths to the world. You can check those two crucial items off your eCommerce checklist.But as important as that all is, it only takes you so far.Running an eCommerce...
by Ken | Jun 24, 2021 | Marketing Tips and Tricks
How can your eCommerce store’s subscription offers stand out from the rest? Helping shoppers save time and money is nice, but it isn’t enough to woo and keep repeat customers anymore. In the crowded subscription space, merchants have to compete on value and keep...
by Ken | Jun 22, 2021 | Marketing Tips and Tricks
We’ve all heard about “word of mouth” advertising being far superior to traditional advertising. And studies back it up. Think of it like this. We’re always asking trusted friends for advice when it comes to buying things, especially if it’s something you’ve never...
by Ken | Jun 21, 2021 | Marketing Tips and Tricks
The thought process that leads to buying that candy bar you see in the grocery store checkout line is different from the one that brings you to the point of clicking “Add to Cart” on an eCommerce site.And the path to clicking that button is different when you’re...
by Ken | Jun 17, 2021 | Marketing Tips and Tricks
Selling digital products is a new opportunity to grow your business. You don’t have to worry about excess inventory, packaging costs, or expensive shipping fees. Digital products range from ebooks to music files to online courses. An impressive website with an...
by Ken | Jun 16, 2021 | Startup & Small Business
Do you know where to go to get some of the best free advice when it comes to starting a freelance business or side hustle?I’ll give you a hint: tweet tweet.That’s right! Twitter.Twitter is bustling with activity from successful freelancers and side hustlers. All you...
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