eCommerce

5 Holiday eCommerce Marketing Campaign Examples to Copy for Your Own Store

Pumpkin spice lattes. Jingle bells. Snowflakes. The biggest shopping season is quickly approaching. For your eCommerce store, it’s time to plan your holiday marketing campaigns. Your goal is to capture the attention of shoppers to become the go-to brand for holiday...

Building a Website Sales Funnel That Converts [Your How-To Guide]

“Sales funnel” is a simple way to describe how customers move from getting to know you to buying from you. There are different stages in the sales funnel, and your website needs to address all of them to guide customers through and make more sales. The sales funnel is...

5 Customer Service Add-ons That Your Small Biz Can Use to Compete With the Big Dogs

My best friend’s birthday is only a few days away. So, I wanted to buy her a memorable gift to highlight our 10 years of friendship.I finally decided on this crafty, yet elegant picture frame. But first, I needed to confirm a few details before my purchase. Luckily,...
How to Update a WooCommerce Store That Was Built For You

How to Update a WooCommerce Store That Was Built For You

If you’re new to the eCommerce world, you may have made a smart choice and hired a developer to set up your WordPress site and your WooCommerce store.If you have an excellent eCommerce business, but little experience owning and operating a website, leaning on a...

15 Surprising Ways to Personalize Your Online Store

15 Surprising Ways to Personalize Your Online Store

You’ve worked hard to understand who your audience is and what they care about. You did your best to design your eCommerce site with their needs and preferences top of mind. But for all your good intentions, you’ve hit up against an inevitable complication. Your...

6 eCommerce Holidays Your Brand Can Celebrate to Boost Sales

6 eCommerce Holidays Your Brand Can Celebrate to Boost Sales

Cross-border commerce got a lot more popular with shoppers around the world in 2020, and those new buying habits are likely to stick even after we can start to go back to in-person activities.This is good news for online store owners, and it can get even better....

7 Best Coupon Plugins for WooCommerce

7 Best Coupon Plugins for WooCommerce

Shoppers love a good deal. With the boom of online coupon sites, your consumers are scouring the Internet to get that extra 10% off on their next purchase.Your online store can take advantage of these consumer habits by offering coupons directly to your shoppers. Get...

How (and Why) to Add “Buy Now Pay Later” to Your Online Store

How (and Why) to Add “Buy Now Pay Later” to Your Online Store

Does your online store offer Buy Now, Pay Later (BNPL) yet? If not, you may be missing out on sales. Yikes!With Buy Now, Pay Later, customers order what they want, pay in installments (usually 4, every two weeks). Your store gets paid when the order is placed, minus...

7 Best WordPress Countdown Plugins

7 Best WordPress Countdown Plugins

Online stores must engage their customers daily. One of the primary goals is to get reluctant shoppers to the checkout cart.  You can encourage more purchases by building anticipation for new products and creating a sense of urgency with limited-time promotional...