Startup & Small Business

Need Money and Support to Kick-Start Your Career Change? Find Grants, Loans & More

Ready to change careers but need some cash and a little advice from people who’ve been there to get going? You’ve landed on the right post. Welcome to our blog series, Reinventing Your Career During COVID!In this series, we’re looking at how to change careers during a...

Social Media Holidays Your Small Business Can Celebrate

Celebrating social media holidays may seem silly but they can give your business a serious marketing boost. Thanks to the magic of the internet and the endless creativity of holiday-proclaimers, you never have to run out of special days to add to your promo...

How to Track Email Signups in Google Analytics [Step by Step Guide]

Earning interested visitors on the internet is an uphill battle. Your website is in constant competition with countless other sites for the time and attention of your audience. Each time you manage to get your website in front of someone in your target audience, it’s...
How to promote your small business on Instagram

How to promote your small business on Instagram

Own a small business and decided to promote it on Instagram? Well, congratulations! You chose the right platform. Don’t worry; you don’t have to be giant brands such as Nike or National Geographic to be successful and generate sales on Instagram. Added bonus?...

How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions)

How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions)

Retailers know that winter holiday gift shopping is what keeps the industry going, and until this year, holiday sales figures were on a roll, steadily climbing year after year.  Now, though, many consumers say they’re not sure if they’ll spend as much in 2020 as in...

How List Your Products on Google Shopping for Free

How List Your Products on Google Shopping for Free

eCommerce is now the first choice for many shoppers—and a lifeline for many small businesses. But with more merchants selling online, it’s harder to stand out in search results.  How can you show customers your products when you don’t have a giant ad budget? Google is...

5 Easy Ways Small Local Businesses Can Drive More Website Traffic

5 Easy Ways Small Local Businesses Can Drive More Website Traffic

Managing a website for your small or local business is one of the best things you can do for your business. Not only is it affordable and easy to build a website, but it’s also one of the best ways to acquire customers. Stats show that most Americans prefer to shop...

Why Every Small Business Needs SEO (Yes, Even Yours)

Why Every Small Business Needs SEO (Yes, Even Yours)

Small businesses are spending a lot more of their marketing resources on social media than on SEO, according to a recent survey of 500 U.S. small-business owners. Thirty-seven percent say social media is their most successful way to reach customers, while only 5% say...