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How to Build a Coaching Website on WordPress [Expert Guide]

by | February 24, 2022 | Startup & Small Business | 0 Comments

Let’s say you’re a prospect thinking about hiring a life coach. You find one you like in particular. They gave a speech at a local community center: they blew you away with their knowledge, their style, and their presentation.Then you go home, bring up their website,...
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Why Freelancers Need Email Marketing & How to Get Started

by | December 10, 2021 | Marketing Tips and Tricks | 0 Comments

Did you know email marketing has the highest ROI of any other digital marketing strategy? Some reports show an email marketing ROI of $42 for every $1 spent—a 4,200% ROI. Not bad.It makes sense why email marketing garners such stunning results. With email marketing,...
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What is Email Segmentation & How Does It Work?

by | December 10, 2021 | Marketing Tips and Tricks | 0 Comments

Every marketing dollar has to stretch as far as it can when you run a small business or work as a freelancer—and that means email is your best bet, as long as you do it right. Why email in a world of text messages, push notifications and social posts? There are lots...
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The Beginner’s Guide to TikTok for Local Business

The Beginner’s Guide to TikTok for Local Business

I have one word to convince you to start a TikTok account for your local business. Actually, it’s a hashtag, but technically hashtags count as one word. Ready?#TikTokMadeMeBuyItIf you look closely at the image above, you’ll see that the hashtag #TikTokMadeMeBuyIt...

Ready to Grow Your Blog? Follow These Blogging Pros on Twitter

Ready to Grow Your Blog? Follow These Blogging Pros on Twitter

Twitter is my fav social network as a professional freelance writer and blogger.Why?Because it’s a treasure trove of free information from experts that know how to make a small business work.Twitter helps bloggers:Find story ideasCatch up on the latest and most...

What the Past 12 Months Have Taught Us About Crisis Communication

What the Past 12 Months Have Taught Us About Crisis Communication

If there’s ever been a time to think about how your business can communicate better during a crisis, this seems to be it. Between COVID-19, lethal fires out West and deadly ice in Texas, ransomware attacks, and shortages of random but important items from chicken...

How to Get Customer Reviews (and What to Do with Negative Ones)

How to Get Customer Reviews (and What to Do with Negative Ones)

We’ve all heard about “word of mouth” advertising being far superior to traditional advertising. And studies back it up. Think of it like this. We’re always asking trusted friends for advice when it comes to buying things, especially if it’s something you’ve never...