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10 Types of Coupons Your eCommerce Store Should Offer

Does your online store offer coupons? If not, it’s time to start. 88% of shoppers used coupons in 2020, so offering them can help you give customers what they expect, match or beat competitors’ deals, pull more visitors into your store, and make more sales. Here are...

How to Create Your Freelance Brand [5-Step Guide]

Ready to start freelancing or step up your freelance game? Build your brand! Branding matters because it helps you stand out from the competition. It also matters because people feel more comfortable hiring freelancers who show they understand their customers’...

Yes, B2B Websites Can Use Personalization Too [Here’s How]

You know how hyped the concept of website personalization is. You’ve seen the trend pieces and the lucrative statistics (80% of customers are more likely to purchase! 93% of websites see a lift in conversions!). But that’s for B2C (business to consumer) businesses,...
7 Best WooCommerce Themes for Selling Digital Products

7 Best WooCommerce Themes for Selling Digital Products

Selling digital products is a new opportunity to grow your business. You don’t have to worry about excess inventory, packaging costs, or expensive shipping fees. Digital products range from ebooks to music files to online courses. An impressive website with an...

6 Best Checkout Plugins for WooCommerce

6 Best Checkout Plugins for WooCommerce

No one likes standing in a long line to purchase items. Your customers dread complicated online checkout processes just as much. They want to quickly buy their favorite products and get back to their daily routines. The good news is your business can simplify the...

6 Best Payment Gateways for WooCommerce

6 Best Payment Gateways for WooCommerce

For small businesses, receiving payments is a critical part of your operations. When customers decide to make a purchase, your online store must be ready to accept their payment. A payment gateway helps facilitate the purchasing process. Payment gateways make it...

GDPR is Here: 6 Best Practices You Need to Know

GDPR is Here: 6 Best Practices You Need to Know

You’ve spent years reading up on marketing strategies and doing everything you thought counted as a best practice. Then GDPR legislation passed.Now you’re worried about whether all those strategies that used to come highly recommended could now get you in legal hot...

SEO for Images: Your Ultimate Guide and Best Practices

SEO for Images: Your Ultimate Guide and Best Practices

SEO (search engine optimization) involves a lot of different parts. For busy business owners that know SEO is important (you’ve sure heard it enough times), it can be tempting to skip some of the smaller steps involved in on-site SEO.But every little thing you can do...